Google AdWords expert who has been certified for over 6 years :
I often get asked about AdWords for bloggers. Hopefully, after reading this post, you will know what AdWords is and when it is a good fit for your blog or business. Google AdWords is Google's pay-per-click Google AdWords services in Pakistan
online marketing method. There are two types of campaigns. I am going to talk about in this post – search and display/remarketing. I combine display and remarketing because they both use graphic ads.
Anyone with a Gmail account can create an AdWords account (although I don't think just anyone should and I explain more below).
One of the best features of AdWords is that it provides you with a wealth of information about your account and you have control over where you advertise, when you advertise, how much you spend, and more. There are dozens of options, settings, etc. but I won't go into them..
Google Search
When a user goes to www.google.com and types in a search phrase, often the first results are ads. See the screenshot below for an example.
If you were to click on the top ad in the example, then WordPress pays for that click.
Google search campaigns allow you to be seen by customers at the very moment that they’re searching on Google for the things you offer. Essentially this is a warm lead. And unlike organic results, you don't have to wait months to show up. You can be in the top position as soon as your ads start running (assuming the account is set up correctly).
Google Display/Remarketing.
See the ads in the screenshot below (Xfinity and Royal Caribbean) – those are most likely remarketing ads as I have been on both sites in the past 30 days.
Whereas the search campaign is active advertising (someone is actively searching for your product or service), display/remarketing is more passive and often considered best for branding. Display/remarketing is also significantly cheaper than running a search campaign. I had one client who spent $300 per month and received over 3 million impressions (their ads were shown on a page where a user was) a month. Their clicks were around $0.10 each.
I tell all my clients that we should install the Google remarketing code on their site even if they aren't interested in running ads at the time. This way when they decide to use remarketing, they already have an audience and are ready to go.
For display, you do not need the remarketing code on your site. Display advertisements to anyone within your chosen parameters (geographic, interested, keywords, websites, etc.).
When is AdWords for Bloggers
If you are a blogger making thousands of dollars in ad revenue on your site, you might consider using display/remarketing to drive even more traffic to your site. I wouldn't spend more than $5.00 per day (at least to start).
If you are a blogger selling a product (virtual or physical), service, or course, I would consider running a search campaign. AdWords is a quick way to appear at the top of a search page (typically it can take 3-9 months to rank for something organically). And again, you will show up when someone is actively searching for the product or service you are selling.
Why You Should Outsource AdWords
I often hear – “I did AdWords years ago, but it didn't seem to help at all.”
When pressed, I found out that they created and managed the AdWords campaign themselves. Then they are puzzled as to why it is not converting and just “spending their money”. This is why Google certifies people such as myself. I am required to take and pass exams every year. I am a Google Partner because I manage a certain amount of spend (over $10,000 per quarter) and implement Google's best practices.
I highly recommend you have a professional set up and manage your AdWords. If you are going to spend the money on advertising, make sure someone with experience contains it for you.
Would you suggest that a tiny business try to use AdWords or wait until there is a lot of growth?
A rule of thumb I use is you need to be able to spend $10 per day on a search campaign and/or $5 per day on a display/remarketing campaign to make it worth the effort and your money. There will also be setup fees and monthly management fees (mine are very reasonable for bloggers/small businesses).
When is the best time to use AdWords? When you first launch your blog/business or should you just use it when launching a product or course?
The best time varies business by business. I recommend using AdWords if:
you need more visibility at an inexpensive cost (display/remarketing)
you have launched a product or service (search)
you are no longer on the first page of the search and want more visibility (search)
you want to remind visitors to your site to return (remarketing)
The organic part of the Visibility Method focuses on SEO and driving traffic to your business naturally through search engines. Organic visibility (free traffic) brings interested leads to your website naturally.
Benefits
There are a lot of benefits to using organic SEO to gain visibility. I’ll share a few here.
Keeping your SEO up to date and relevant can get you “passive income.” Although passive income comes with a lot of hard work upfront, letting search engines drive traffic to your site lets you stop actively working more.
SEO is here for the long-term. So while it may be several months before you start seeing results, the longer you put off doing SEO, the longer it will take you to rank at the top of a search results page.
Being at the top of a search results page is social proof in itself because people will trust that you know what you’re talking about if Google puts you on the first page.
SEO Optimization
SEO stands for search engine optimization. It consists of criteria and methods used by search engines to determine the order of search results. This can be from your website and your content. Some factors include:
Meta descriptions
Content length
Backlinks
Page speed
Mobile-friendliness
Keyword density
There are over 100 billion searches on Google every month. Chances are people searching for your products and services. Optimizing your website and content can help bring those people to you organically.
SEO is the cheapest and most effective way to reach your audience. SEO is free. All it takes is time and energy to optimize your business for search engines. You can go back and optimize old content too.
SEO is the cheapest and most effective way to reach your audience.
The algorithms continue to change as Google improves its method, so you have to be prepared to continually learn, apply and update your business as time moves forward.
You can do this by monitoring how you’re ranking for your keywords and hiring someone to help you with SEO.
#2 – Paid
Paid advertising is the second part of the Visibility Method. Paid ads get your business in front of your target audience immediately without waiting to rank up or gain followers. Sometimes paid advertising is called pay per click. This is a great way to attract new customers quickly.
Benefits
There are a lot of benefits to using paid ads to gain visibility. I’ll share a few here.
Using ads can be very cost-effective. You only pay when someone clicks on your ad.
You can utilize geographic targeting. This means you can choose to show your ad to people in certain locations.
Paid ads can run 24/7. So, you can attract people to your site while you’re sleeping. How’s that for magic?
Another benefit is that your website can show up at the top of the search results (under paid ads) even if you’re not ranking for those keywords that you are advertising for. And ads come with analytics to show data about the people interacting with your ads and to help you fine-tune your campaigns to convert better.
Cost
The costs of using ads depend on your goals, budget, and the advertising platforms you choose. Running ads can cost as little as $1 a day and go up depending on your marketing budget. I highly recommend you set aside $10/day for ad spend when you are ready to start paid advertising.
Google Ads
Formally Google AdWords, and Google Ads get your advertisement to appear in search results at google.com. These ads appear at the top of the search page to drive users to click on them before the organic search results.
