Now that we are ushering in the age of technology, digital marketing trends will be significant to the future development of your business.
This article lists the 8 most common types of Digital Marketing and their pros and cons. Hopefully will serve as a guide to give you a better understanding of the digital marketing you will choose to do for your future business.
1. Search Engine Marketing
Pros:
-Immediate results in short-term
-Keywords are not limited
-Keywords do not depend on whether they are popular or not
-Controllable result
Cons:
-High cost of bidding
-Poor ranking stability (influenced by rival bids)
-Malicious clicks from competitors
2. Search Engine Optimization
Pros:
-Lower in cost (in the long run)
-High stability of search traffic
-Great ROI
-Increase brand authority
Cons:
-Take time to show results
-Limited number of keywords
-The ranking position is lower than the bidding ranking
-Search engine ranking rules are not set in stone
3. Pay-Per-Click
Pros:
-Immediate results
-Allows accurate targeting of audience
-Run A/B tests on PPC ads
-PPC ads appear above organic rankings
Cons:
-Need to keep investing
-Lower ROI
-Growth is related to the budget
4. Social Media Marketing
Pros:
-Engaging with real audience
-Build brand authority
-Learn from your competitors
-Achieve WOM strategy
Cons:
-Harsh to compete
-Lack of interesting content
-No immediate results
5. Content Marketing
Pros:
-Grow user traffic
-Achieve viral marketing
-Reaching audiences those avoid ad
-Support other marketing strategies
Cons:
-Quality content creation is difficult
-It’s not free
-It is comparable to investment and takes time
6. Mobile Marketing
Pros:
-Easy to connect with offline physical stores
-Precise location services
-Convenient access
-Immediately visible to users
Cons:
-Different mobile systems show different views
-Ignored by customers
-Chances of bad user experience
7. Influencer Marketing
Pros:
-Improve brand SEO
-Increase your potential audience
-Good result in promotion
Cons:
-High risks
-Influenced by negative personal news of influencers in your partnership
8. Email Marketing
Pros:
-Efficient
-Sustainability
-Highly accurate
Cons:
-Flagged Spam
-Email has the function of unsubscribing
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