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On the skate side, street skating's flip trick evolution created new cult heroes as well as an unpopularity that took it returning to an outlaw era. Despite the rise from the skate-specific footwear brands which anti-establishment mindset, the German-engineered Superstar became a photo and video fixture (voted one in the top ten skate shoes of them all in an early 2000s magazine feature) — skater's skaters like Kareem Campbell, Keith Hufnagel, Carlos Kenner, Mike Carroll, Joey Bast, Drake Jones (who just about skated every great shoe, even ACG hiker boots), Chris Hall (also the shoe connoisseur's connoisseur) and Mark Gonzales skated within the Superstar and Promodel, took advantage of the extra longevity and protection the toe provided. It helped the hotbed of skate innovation, San Francisco, was the location of pioneering adidas retailer, Harput's on Fillmore Street.
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By 1996, adidas was ideal skate market more directly, running ads within the skate press featuring Josh Kalis. Signing Superstar wearers like Gonz and Quim Cardona, the bond with the culture was developed contractual. Oddities cropped up from the press too, just like the unusual double-tongued Canvas Super Modified version in the shelltoe from 1997. The 1997 Originals catalogue, complete with a kick flip in motion for the cover, includes more ambitious versions of classics — canvas and patent leather Superstars (following within the previous year's ridge-soled Superstar Ripple remix) come in there alongside the return on the Ultrastar.
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As a testament to the Superstar's versatility, as hip-hop put into two distinct schools-of-thought (both reunited in the post-Kanye world), together with the throwback b-boy look representing a specific purity plus the shinier, recognisable samples driving music that turned a culture in a billion dollar business, the Superstar was the shoe of preference. Puritans rocked the shell and Jay-Z and Puff Daddy (pre-Diddy) wore the white on white versions too, respecting the cleanliness and, as veterans from the industry who saw the shoe's original impact with hustlers and MCs alike, understanding its importance. Love it or hate it, though the rap/metal 'nu-metal' crossover in the era, fronted by bands like Limp Bizkit — try to acknowledging the way trodden by Run-DMC's hip-hop and rock experiments — made the Superstar an essential element on the scene's uniform too. Wallet chains were optional.
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