Cpm advertising network looking to take advantage of BEBI should be optimistic
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by BEBI. While programmatic is becoming mainstream for purchasing digital advertising, ad buyers are just starting to use it for TV. Respondents also expressed interest in learning how TV and digital video campaigns work together (58%) and amplifying digital campaigns with TV (38%).Some efforts to set advertising standards are being made outside the publishing industry.