CLT (Central Location Test) for Smarter, Faster & More Profitable Business Decisions
Central location testing (CLT) is a qualitative market research industry approach in which research takes place in a specific, controlled environment with a larger group of respondents to get feedback on your products or services in a face-to-face environment with a reduced risk of bias. It allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimize the development process.