A look at Amazon Prime's evolution from delivery service to streaming giant
Amazon Prime was an important first step into online retail in 2005. Back then, Apple hadn't yet introduced their iconic iPhone device; Blackberry smartphones reigned supreme and Alexa hadn't made her debut yet.
Amazon Prime has quickly become the cornerstone of its customer ecosystem. Offering fast, free shipping on millions of items as well as access to Prime Video streaming service and Prime Now one-hour and two-hour delivery in over 20 US cities with more expected to join next year, Prime is at the heart of Amazon's customer experience.
Amazon Prime has become more than just free two-day shipping in recent years; it has evolved from being simply a loyalty program into an all-encompassing store offering music, movies and TV shows, grocery delivery service, digital games, and audiobooks - not forgetting renting or borrowing eBook’s for free!
Amazon Prime's rising popularity has allowed it to alter its business model in ways that increase revenue while keeping customers satisfied. Recently, they tested a "just for Prime" section with discounts exclusive to members only - offering exclusive items at reduced rates just for Prime members.
Amazon is making changes that directly affect Prime members as well, including increasing the minimum order value to qualify for free shipping in non-Prime markets - previously, only $25 was needed; but this threshold has now been raised up to $35 in certain regions.
With its Prime Video service, Amazon has made significant progress in the subscription streaming industry. By collaborating with sports leagues and content producers, it provides its members with access to TV series and films. It recently surpassed Netflix to become the most popular subscription streaming service in America in September.
Amazon Prime's venture into ad-supported streaming is altering the experience for existing and potential customers alike, with commercial breaks similar to traditional cable TV becoming part of its offering. Amazon must find ways to balance advertisements with high-quality programming to make the ad-supported service more desirable to both existing customers as well as potential newcomers alike.
With more than 100 million customers worldwide, amazon.com/code Prime membership is fast becoming an essential service. Offering convenience, savings, and entertainment that few other services can match - this makes Prime an appealing value proposition for many consumers - whether searching for books, movies, or sneakers, its membership can bring numerous advantages that would otherwise cost significantly more elsewhere. Visit their website here and discover the many perks they have available - don't forget to sign up for your free trial too!