What Marketers Miss About Targeting
When it comes to helping a marketer better know the customer, is an abundance of data actually a wealth of data?
Or are accurate and actionable customer insights as challenging to develop as ever?
What seems to be a simple task can easily turn into the marketer’s most difficult job...
Defining the target.
The culprit can often be research, with flaws such as:
The absence of actionable insights.
Incomplete data collection.
Flawed data analysis.
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