Here are 5 email marketing ideas to boost your next campaigns.
Have you ever looked at your inboxes and felt like, “this is so boring, this could've been much better”. And then, you thought about your own email marketing strategy and realized that yours have been the same since.
It doesn't matter how successful you are, the same strategies, same follow-ups, same tips and same type of content would make the audience disinterested in your emails sometime.
But after some research, we've brought 7 email marketing ideas to boost your campaign like never before! What are you waiting for? Ready, steady and Go!!!
- Educate About Product
When you introduce a new product to your customer, you're sure to make content about it and educate your audience. You create blogs, UGC and appealing visuals to attract customers and educate them.
You can educate your audience through emails too.
- The blogs you've created and posted, you can repurpose them into nurture emails and send them out to your subscribers who are new to your email lists as well as your website. This makes them aware of what is going on, or what's coming next.
- These nurtured emails work two ways: educational and promotional. While you educate your subscribers about your products and show them ways to use the products, you are also promoting it at the same time by telling it's benefits and even giving the link to it.
How can you use this in your email campaign?
- First of all, make a mindset of making things easier. If your audience could wait enough, they would've read the blog you posted, but to save their time, make it easier by including images and short sentences.
- At the end, include a link to the blog, if anyone is interested in reading more about it, they can access the same easily.
- Now, coming to the content, explain the purpose of your product. Show off your product's uses.
- Use Real Life Examples to help subscribers gain trust in you. Include some examples of your past happy customers who've used this product already.
- Educate your subscribers about “how to use the product” and “when to use it”.
- Another Way Of Researching
When you share emails, you mostly try to educate your audience. You try to make your audience aware of who you are and how your business impacts their life.
If we try to see from a different point of view, your emails can play two roles -
- To serve the audience: To inform your audience about you, your business, your products and services.
- Research: Now, you might be thinking, how? When you launch products, not every product gets high reviews or stars. You can get reviews through your email marketing strategy.
Let's see how it works!
- Search for the products with less reviews, or those which are less popular. You can ask customers in emails to review your product and share their thoughts. You can offer them a reward in return.
- You can also ask your customer to give you a testimonial if they think there's a particular benefit or “special purpose” of that product.
- Reward Programmes
Why do you work? To progress. Would you really work if you saw no progress or achievements, well I personally won't. Who would avoid a good sleep just for work that doesn't even matter.
Now you know progress matters. It provides you with satisfaction that you've been productive. We all are trying to work towards something, that something varies for every person.
Different companies, those which offer a referral program, offer a progress bar in the emails itself. The progress bars tell about how many referrals you've gained and what have you achieved till now.
These progress bars track your rewards as well as any upcoming rewards or freebies that you can access. This introduces a new way of engaging with the audience i.e. called Gamification. It makes the audience engage just because it seems interesting.
Here's how to adapt to this.
- Send your subscribers reminder emails. Remind them about what they've left unfinished, remind them about your referral program and rewards they can avail.
- Use your business's SaaS accounts to congratulate your audience in emails about their progress.
- Make them aware of the limits of account billing.
- Update your audience about fundraising or similar events you want them to engage with.
- Focus On Making Series
Have ever planned a lesson for someone to teach but it failed? Same thing happens when webinars are created by professionals on big business sites. Planning takes so much time but sometimes, expected results aren't what you get at the end.
Sometimes, it doesn't get valued. Sometimes, the content delivery fails. While the content is in the hands of professionals, we can boost its deliverability.
How can you do that?
- Usually, business owners upload the webinars in one shot, which makes it difficult to keep up with. Try to segment it into different parts.
- When you upload content in segments, name it series, it becomes approachable.
- Shorter content gains interest and so doesn't bore the audience too.
- Now, you can send these updates and links through emails. Through emails, you let your audience decide which part is more relevant to them according to their knowledge
- This makes them feel independent as well as the content interests them.
- Social Validation
You start using a new product when you hear others talking about it. Same way, when your audience, or new future audience hears about your products from others, it helps them trust you.
Validation from others encourages them to take action towards your services and products. Telling them how it matters in their life would win their interests.
What can you do?
- Let your audience know about your achievements and appreciations you gained.
- Send them stories through emails where you achieved something on a specific project.
- Also, send them stories about all the ways your subscribers helped you grow, or if some particular subscriber helped you in a cause or a project in a specific way. This boosts their confidence and encourages them to be more active.
Conclusion
Sometimes, you'll think that you've run out of ideas. Don't get awful at that point. Just open your own inbox and observe what others are doing. Take the idea, twist it and make a new approach. Never run from experimenting something new and innovative.
It's important to educate your audience, and it's important to keep them engaged with fun activities too. Just like a child needs education and playing time in proportion, your audience also wants tk enjoy.
Always remember, your audience is the key to your success. Keep them happy, they'll help you grow.