With over two billion active users, TikTok is one of the most popular social media platforms on the planet. And for good reason—it’s simple to use, fun to use, and a great way to kill some time. But what many people don’t know is that TikTok has also had a profound impact on how social media works.
From altering how we communicate to changing the way we think about video marketing, read on to learn about seven ways TikTok has shaped social media in recent years.
TikTok is a Platform for Entertainment
TikTok is a phone application with a user-generated content feature that allows people to record, share, and view short videos. The app has been downloaded more than a billion times and is used by people of all ages. TikTok first became popular in China before spreading to other countries including the United States and the United Kingdom.
In 2013, Snapchat created a similar app called Bitmoji. However, TikTok quickly gained popularity because it was easier to use than Snapchat and allowed users to create more elaborate videos. In 2017, Instagram bought TikTok for $1 billion in cash and stock. This acquisition made TikTok one of the largest social media platforms in the world.
TikTok is a Platform for Self-expression
Since its inception in 2016, TikTok has quickly become one of the most popular social media platforms around the world. With over one billion active monthly users, TikTok is a platform for self-expression and creativity. It’s easy to see why; from funny memes to creative videos, there’s something for everyone on TikTok.
But what makes TikTok so special? First and foremost, it’s a mobile platform. This means that you can use it anywhere you go – whether you’re sitting at your desk at work or waiting in line at the grocery store. Second, it’s fast and easy to use. You don’t need any special skills or equipment to be able to create and share your content with the world on TikTok.
Finally, TikTok is versatile. Unlike other social media platforms where you have to stick to one specific type of content (photos, videos, etc.), on TikTok you can mix and match different types of content to create unique and expressive pieces. This lets you get creative and experiment with different formats without having to worry about formatting or creating a polished piece of work.
TikTok is a Platform for Brand Building
TikTok has changed how social media works by allowing users to create short videos and share them with friends. This app can be used for brand building because it allows businesses to create content that is interesting and engaging for their target audience.
One way that businesses can use TikTok to build their brand is by creating original content. This content can be about the company or product, or it can be a funny video that promotes the company's values. With the help of video downloading services such as ssstik, users can download your videos and share them on other social media platforms. This amps up your marketing efforts without monetary additions.
When businesses create original content, they are able to show their followers that they are interested in what they are talking about. This helps build trust between the business and its customers.
Another way businesses can use TikTok to build their brand is by creating sponsored content. Sponsored content is when a business pays someone to create a video about their product or service. This type of content is popular because it allows businesses to reach a large audience without having to spend a lot of money on advertising.
Overall, TikTok has helped change how social media works by allowing people to share short videos with their friends. This app can be used for both brand building and marketing purposes, which makes it an important part of any business's social media strategy