OfficialRobin's blog

Many people use the terms branding and brand identity interchangeably. The truth is, they’re different yet interconnected. If you’re building a business, launching a product, or competing in a crowded market, knowing the difference can make or break your success.

Branding shapes perception, while brand identity shapes recognition. Recognising this difference is vital for building a brand that leaves a strong and lasting impression.

The collection of web pages and content serves the purpose of portraying what the business is all about. A website is a foundation for a business and is a must to create brand visibility with user-centric design, it’s safe to say that having a website is more than a basic need for any kind of business.

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One can portray the values, mission, services, blogs, and logo speak volumes about the business, and even convey exactly what the business stands for.

A website acts as a digital platform for brands to establish their presence.