There are currently 25 million of businesses in Instagram and 200 million users visit the profiles of these companies, at least once a day. Therefore, there is no doubt that having a presence in this social network is essential to interact with your followers. But is it possible to promote your business in Instagram and turn those followers into customers?
The answer is yes! Although, it is true that growing your audience on Instagram through visual content and interesting stories does not necessarily mean that you are going to convert them into customers. You must have a concrete plan for this to happen.
Fortunately, we have a plan to help you with this. With these simple steps you can use your Instagram account for business and convert those followers into customers. Let's start:
1. Attract potential customers with an exclusive offer
When you promote your business on Instagram, you need to make sure that your content flows with that of your followers. If you try to sell something on a social network, people will ignore your posts and continue to see other people's content. You should make sure that your posts do not look like advertising.
In our article on how to increase sales in social networks, we mentioned that it is important to make the purchase-sale process simple through social networks. In the same way, you should make sure that your followers are clear about what action they should take at any time.
Instagram only allows you to share a link, and you can only include it in your profile. Traditionally, businesses use this link to direct their followers to the website where they can make the purchase. Although not everyone will take advantage of your offer and make the purchase, you can always use this link to establish a relationship with your future customers. This link could take you to a page where you should fill in your email, phone number, etc.
Make sure that your ads to get new contacts appear constantly. For this, we recommend that you use the FameMass services. In this way, you can increase new followers of your Instagram account for business and continue growing your potential customers account without much effort.
2. Reward people who share your content
Once you have managed to attract your customers to a specific offer, you must convince them to give you their information. Once again, it is important that you do this without forcing things. You can reward people who click on your page with an additional discount or give them the opportunity to participate in a gift simply by giving you their email. In the same way, you can also reward people who have participated in this contest by sharing information on social networks with more opportunities to win the gift.
This way, you will be able to reach more people with your campaign without this entailing an added effort. Asking your followers to tag their friends could get you more followers, but this does not mean they will translate into new sales. It is better to focus on rewarding people who share your information.
3. Create personalized messages for your followers
You should already have a mailing list with people who know your brand and are interested in your products thanks to clicking on your special offer. Now you must take care of these potential customers. What we mean by this is that you must establish a relationship with your customers by responding to their needs and offering services in which they are interested. According to a study, 51% of marketing experts say that mailing lists are the best way to establish this relationship with your customers.
Unlike Instagram posts, which offer general information about your products, your emails should offer a personalized message. It is important that the offer is relevant to attract their attention and encourage them to make a purchase. Relevant offers could improve your conversions by up to 70%. These personalized messages can be an advance to a special offer or a new discount code.
Keep in mind that not everyone will be ready to make the purchase at that time. Nothing happens; the important thing is that you have a space to send personalized messages to your customers. Keep sending these types of messages and invite them to participate in contests, offer feedback, etc.
4. Close the sale
If you have followed the first three steps, by now you should have achieved several conversions. In any case, do not worry if you have not yet achieved your sales goals. You must be persistent and try different call-to-action techniques to close the sale.
Conclusion
Instagram is growing at breakneck speeds, and businesses are starting to use their power to reach more than 1 billion active followers to promote their business. Even so, you should bear in mind that growing your audience is not the same as turning your followers into customers. It is important that you follow the advice shared above so that your business grows. Now that Instagram allows businesses to program their content, you could continue to attract potential customers without having to be in front of your screen all the time. When you get these potential customers, be sure to establish a relationship with them, and never forget to ask them to make the purchase!