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These are two different options that are provided by the WhatsApp platform for businesses. The one you use depends on how big your business is.
Both Android and iOS phones come with a free version of the WhatsApp Business App. But hold on, it can only be used by one smart phone because it is connected to just one phone number. For small firms, this is OK, but not for major corporations. Download the business version of the programme from the Apple Store or Google Play, then register with a special phone number to get a WhatsApp business account.
A potent GDPR-compliant solution that is not linked to a particular mobile interface is the WhatsApp Business API. Instead, customer CRMs like Salesforce and others can be integrated with it. This implies that certain client engagements, such as the purchase of a product, etc., can set off communication. Nevertheless, WhatsApp API is not free and there are different pricing models that this article will talk about a bit later.
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