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The influence of social media on the packaging industry

Submitted by hoanggiaps on Sat, 09/26/2020 - 00:12

We are all told, "Never judge a book by its cover". But the temptation always exists on the outside beauty, it determines the buying feeling of consumers, especially for brands and businesses that increasingly tend to sell online. as a tool to bridge the gap between the digital world and the real world, helping businesses reach customers in a clear and memorable way.

We are all told, "Never judge a book by its cover". But the temptation always exists on the outside, it determines the buying feeling of consumers, especially for brands and businesses that increasingly tend to sell online. Packaging as a tool to bridge the gap between the digital world and the real world, helping businesses reach customers clearly and easily to remember.

Because of:

function of packaging, out of work container, protection and product management. It includes additional functions such as product communication, promotion and transaction. Packaging matters a lot when you sell products. This is because people judge a product's quality by looking closely at its packaging. If the packaging makes a good impression when the user sees it, they are likely to buy the product.

Packaging is always a priority issue in product promotion campaigns. Imagine when a person sees a beautiful packaging, they can take a photo of it and share it with friends on social networks. This thing is active a shared string and the row of people can see a cover. In this way, packaging becomes a tool to bring your product and brand to a wider audience.

Is packaging printing really important?
You can have a great product. However, your primary packaging is only being sold by customers who usually see and touch the packaging before they come into contact with the main product. And in particular, packaging can create valuable branding and ordinary customer experience.

How do they compete in an increasingly saturated market? A school with very similar products?
The answer is through product packaging! It provides us with signals regarding the product itself as well as the company.

General characteristics of the package
Product protection: Protect the product from physical impacts such as friction, abrasion, the ability to be punctured, impact when dropped.
Seemore: hoanggiaps.com/san-xuat-bao-bi
Making an impression on products and brands: Unique shape and size, or color, seeing the product inside always creates a special mark, helping to attract the eyes of consumers.
Communication of product information: Instructions for use and preservation of manufacturer information are always clearly shown on the package.
Recommended for users: The product is safe or not safe for children. Materials used for packaging can be reused, or disposed of in the right place.
Source : hoanggiaps.com/in-bao-bi/