It’s a largely known fact that big corporations are focused on one particular thing, which is how to generate the largest profit they can for themselves while having little to no interest for those that they represent and their return on investments. Sometimes you also need to ask yourself if these companies truly understand the product they are trying to sell and the identity they are supposed to be creating for their clients. This also carries over into larger companies who create websites that have essentially no functionality in gaining you any money. You can even see it in the designs they produce. They seemingly create these sites as if they are sending out a cattle call to everyone, and producing one cookie cutter site after another that lacks any true future ROI for the smaller guy.
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With a huge power house such as a Fortune 500 Company, you get the recognition of a well known name, but trade it for lack of originality and the price of a non-functioning site. As a boutique company who focuses on the whole internet space, we know what is needed to get big results, where large companies bypass critical unseen features of websites such as landing pages, analytics, and pay per click advertising. What good is it to invest all of your hard earned money into a site that cannot create a maximum ROI?
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As the President of a boutique internet marketing company it has become clear to me that when I was the Vice President of a Fortune company we were not always properly doing our job like we thought we were. Where bigger companies cut corners to mass produce and generate quick profits, we take the extra time to incorporate meta keywords, analytics, find the best placements for social media advertising and incorporate search engine optimization. Not only that, but with boutique companies you are guaranteed face time and constant assessment of the product. Where the Fortune companies will visit you once a year maybe twice if you’re lucky, with us we make it a top priority to ensure a visit at least once a month. The bigger guys don’t really need your company to perform all that well, they know fear and lack of knowledge will drive people to use their company.
It’s the boutique companies that have the experience you want, mostly because they are trying to create sites that maximize their ROI’s too. Boutiques are the ones who deal with the complete internet space, and understand what it take to play in this ever so changing game. These are the people you want behind you; ones who will go the extra mile, and put in not only the visual bells and whistles but the functioning ones too. As President of a boutique I know this, because since we depend completely on our clients, we don’t succeed until they do.
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