Smithpublicity's blog

Authors are successful and accomplished writers, so it should be easy for them to become successful bloggers, right? The answer is it's not always so easy. Many authors turn to blogs after doing some research on how to market my book. Because of their visibility and ability to attract fans, blogs are a commonly recommended way to increase visibility online. If you've decided to take the plunge and begin actively blogging, make sure you're writing posts that are relevant and high-quality.

Promoting authors to the media, reviewers, and readers a crucial part of book promotion. Even authors who prefer to shun the spotlight need to have some visibility to sell books. Frequently used promotional methods include a range of media coverage -- magazines and newspapers, interviews on radio shows, and appearances on TV – combined with good visibility online. The more an author is seen and heard by the book-buying public, the more likely a book will be discovered by interested readers.