Authors are successful and accomplished writers, so it should be easy for them to become successful bloggers, right? The answer is it's not always so easy. Many authors turn to blogs after doing some research on how to market my book. Because of their visibility and ability to attract fans, blogs are a commonly recommended way to increase visibility online. If you've decided to take the plunge and begin actively blogging, make sure you're writing posts that are relevant and high-quality. You need articles that are newsworthy or buzzworthy or speak to an audience with niche interests.
The best blogs show the personality of their writers as much as their opinions and knowledge. It's a people business, and building rapport is beneficial. The ideal posts are authentic and are written similarly to how you speak. It's okay to let some of your quirks show through, as long as they aren't overdone or annoying. The goal is to be endearing to your readers and develop a virtual bond. Be careful to write about what you know and avoid topics where you'd be far outside your comfort zone or knowledge. Subjects that would interest the same people as your book would often are good ones.
Blog posts are generally written to speak directly to the reader; they have a level of rapport and familiarity. Because blogs have comment sections, you may ask people's questions or opinions to make the blog more interactive and exciting. Many blog platforms allow you to set a review feature to moderate the replies that become visible. It's a way to keep the conversation on track and to avoid spam. Optimal blog writing is also simple writing; easy to understand and fun to read. Most people read blogs to be entertained, so while you can make posts informational, they must be enjoyable.
Keeping your blog content simple and visually appealing is an excellent way to boost readership. For example, think like a newspaper. Keep the crucial sentences close to the beginning. Paragraphs should be a short or medium length – anything excessively long can be a turn-off. Cals to action are often useful and help generate comments and responses. If you're able to include images in your post, which is an excellent idea, make sure they are relevant and connected to the text nearby. Pay attention to formatting details; neatness counts. It helps if you make your posts and pages visually appealing.