Global Protein Matcha Latte Market Set for Strong Growth Amid Rising Health and Wellness Trends
Overview
The global Protein Matcha Latte market is experiencing significant growth as consumers increasingly seek functional beverages that combine the benefits of protein supplementation and green tea antioxidants. According to Market Intelo’s latest research, the market was valued at USD 1.5 billion in 2024 and is projected to reach USD 3.2 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2024–2032). Rising health awareness, increased protein consumption, and the growing popularity of matcha-based drinks are key drivers fueling market expansion globally.