How a VP of Business Development for a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications
A LinkedIn Profile Makeover and LinkedIn Marketing Case Study
Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that take an account based marketing approach gain 45% more opportunities.