How To Make Building Signage Stand Out
Imagine this, you’re driving home from work and you’re exhausted. You don’t have the energy to think about much, except getting home and seeing what’s on Netflix. There’s a lot of advertising on the side of the road as you’re driving home, but you’re not paying attention because it doesn’t interest you and you’re too tired.
You’re almost home and you start thinking about dinner – cooking is obviously not on the cards – so you start rolling through your mental refedex of dinner options, then you choose Mexican near your house, because they have a two for one deal.