Marketing continues to evolve at a rapid pace, and video marketing is no exception. This development is influenced by data, technology, trends and user behavior.
Often sources, forecasts and marketing guides talk about adding video to the marketing strategy of companies. Over the years, video content has taken many forms, from short ads to live video, vlogs, and stories. If you want to learn more about legacy find a grave, follow the link.
Video Marketing Trends 2022
Video content is the main component in Content Marketing and Digital Marketing strategies:
Since 2019, the average consumer consumes at least 100 minutes of video content per day.
According to 2021 statistics, 86% of companies use video content as an important marketing tool. At the same time, 93% of them believe that it is an important part of any marketing strategy.
According to research, about 84% of users are convinced to make a purchase after watching a video.
Cisco reports show that in 2022, video content will account for about 82% of all internet traffic.
This statistic underscores just how important video marketing is.
Let’s take a closer look at the latest video marketing trends for 2022:
Video content in social media stories
Videos in social media Stories are very eye-catching. Such video content can help brands create a more personal experience than other types of video content. Since videos are here to stay in Stories for a long time to come, it's good for your business to keep them casual and engaging.
The main difference between such video content is the ability to add many ways to interact with viewers. You can use the question feature, vote, and question/answer sections with your viewers. These can be the best ways to interact and get information about your services and products from your audience.
User-generated video content
User-generated video content has been popular on social media for a long time. Now such video content can be seen everywhere. If you look at most of the videos you've watched, from commercials to TikTok dances, almost every one of them lends an authentic feel to user-generated content, even if it doesn't. Judging by this video marketing trend, user-generated video content will be relevant for a long time to come.
Video content with virtual and augmented reality
AR and VR video content has been around for a while now. However, it is now finding its place among the major video marketing trends. Moreover, the pandemic has accelerated the growth of virtual and augmented reality. Brands are using this technology to create effective virtual experiences for their consumers.
Retail stores also offer a "try before buy" strategy. Thus, you have the opportunity to use such technology in your video marketing in order to best change the User Experience.
Video blog
Brand storytelling is always one of the most engaging ways to connect with consumers. In addition, it can also help in revealing the identity of the company and keeping the attention of users. In such a marketing strategy, video content on blogs has performed well.
Currently, there are vlogs on a variety of topics. Most importantly, they show high efficiency and over time involve an increasing number of users. So this means that vlogs will remain in the video marketing trends for a long time to come. Interested in free us business directory database, follow the link to find out more.
Short video content
The concentration of users' attention decreases over time. Therefore, one of the video marketing trends of 2023 is to create short but interesting and attention-grabbing videos.
Live streaming will skyrocket in importance
Live Stream, also known as Live Video, has skyrocketed in 2021. This has happened mainly because the pandemic has suspended offline activities. Thus, Live Video is an effective and important way for a business to connect with its customers.
Nowadays, the view of streaming content has also completely changed. Now the majority uses Live Video. Live streaming has become an essential element of video marketing for everyone from influencers to music artists, corporate companies and local brands.
It will be very beneficial for your business to take advantage of this trend and add live streaming to your video marketing strategy.
Popularity of vertical videos
Video content in most social media feeds is vertical. These videos are very similar in style to TikTok videos. Moreover, most of the videos include pranks, tricks, crazy dance moves.
All in all, this crazy video style in vertical videos carries over into the video marketing field. So even if you don't like vertical videos, this style of video will stay for a few years for sure.
Growth of interactive video content
This type of video content comes in several forms: games, VR, and other various attachments with a post or website. Thus, video marketing strategies that include interactive videos are now booming. So, it would be useful to give your consumers something to do after the end of the video. This is essential for continued interaction.
Your video marketing strategy should not allow users to stop at just watching a video. Because users who watched the video to the end have already taken part. You need to continue to communicate with users and interact using this interactive feature.
Conclusion
Video content has been an important marketing trend during the previous decade. After all, keeping up with the latest video marketing trends is the key to working with successful digital marketing campaigns. You need to know how video content will become part of your design and marketing plans for your company. Because video marketing will continue to grow as part of your online strategy.
You need to be familiar with all the video marketing statistics and trends in order to use them in your strategies, website and social networks. Thus, through video marketing, you will be able to keep potential customers interested in your business.
Video marketing will definitely be part of the marketing of the future. Therefore, if you have a choice of several solutions, you can easily find the perfect strategy for running a marketing campaign for 2022. Building on the video marketing trends outlined here, you'll be ready to build future video marketing strategies.