Our most well-known example of course is the NBA. In 2006, Adidas and the NBA signed a 11-year strategic cooperation agreement, the exclusive agent NBA, WNBA and NBA Development League uniform business. This Nike Air Max 90 Femme year, in the case of a contract with the Alliance of Adi approaching, NBA officials announced the new equipment sponsor contract. Adidas will be expected in our bid together with other companies, did not expect, Adidas made a quick decision to quit. Nike eventually became Nike Roshe Run Femme rich and powerful new unified alliance equipment sponsor. Adidas reason for exit, according to "Portland Business Journal," said the reason is that they feel sponsor NBA did not imagine to make money, not to mention the recent Adidas last year showed a profit in the market's performance has been slightly weaker.
The other side, Adi to a total price of $ 200 million 13-year contract officially signed Benni Houston Rockets James Harden. Before Harden's agent Rob Pelinka confirmed to the outside world, Nike has made it clear that they will not match Adidas to Harden out Nike Air Max Thea Womens of this contract. This means that from October 1 this year began, Harden will be put into the arms of Adi. In the future, both on the court or off-site activities, Harden will wear Adidas equipment.
In football, today's Real Madrid and Barcelona are world-class giants, and the two teams headed star C Luo and Messi naturally football clubs. Interestingly, C Luo sponsor Nike, while Real Madrid's sponsor is Adidas; the other side, Macy's sponsor is Adidas, but Barcelona's sponsor is Nike. Compared to the situation in the field of basketball dominates Nike, Adidas to change their Nike Air Max 1 Womens thinking in order to break through in football circles of both sides can be said that fighting was inextricably. As an official sponsor of the Spanish who are, who would focus on it too much?
The track and field world championships, Adi same few words, the reason is Nike Air Max 1 Damen because the athletes are the events of the protagonist, but the IAAF final analysis merely set the stage for people, no matter how much you have management rights, potential consumer sponsors who and what it will buy your account? Perhaps more incentive to compete in today's sponsor, the sponsor of a breakthrough from the plane of focus is to a more competitive choice.