Brand Storytelling is the story you tell about your brand, plus the story others tell about your brand, added to how others perceive your company's behaviours, choices, and values. In other words, your brand story is your reputation. It uses story structure to share your message with your audience to attract customers who identify with your brand.
Storytellers connect to a brand's market on a deeper level as they pull at audience's heartstrings and spark a fire in their bellies. We used to call the approach advertising, but that term is so Mad Men of the 50's, we created a new term to sound trendy and cutting edge. Contemporary marketers and advertisers would have you believe brand storytelling is new, but it isn't. If you ever saw Apple's 1984 commercial or the commercials playing on our TVs during the Cola wars, you'd know advertisers have always told emotional stories to impact audiences.
Today, the story isn’t told one way and brands do not control the narrative like they did back in advertising’s hay days. Now, brands are a part of a dialogue about who they are and what they provide to the marketplace, the other side of the conversation is the customer, who has a lot to say about what a brand means to them. Brand stories told in the digital realm have evolved as technology has changed and the process will continue to evolve. However, don't let the name change fool you.
Dive Deeper into the Definition of Brand Storytelling
I've searched out the Internet, asked business owners, marketers, and professionals what brand storytelling is and how a brand can make an impact on their audience. There is more than you think to telling a brand story, this article will give you a general idea of what it is and what you need to do to tell your brand's story. Discover more about brand storytelling
What is the definition of Brand?
One of the things many brand specialists tell me is people come to the to get a logo because they don’t understand what a branding is or what the definition of the word brand is. This article is a deep dive into what branding is and what business owners need to know about creating a brand. Discover people think bran story means
Why Tell a Brand Story?
Brands need to tell stories to draw people in and captivate them. Studies show that our attention span is less than a goldfish, but this isn’t true. We have an attention span and can focus on things for longer than a New York minute. We just take a fraction of a second to determine if we want to pay attention to the thing in front of us, before moving onto the next interesting thing vying for our attention. With so many brands competing for eyeballs on a small screen, audiences have an infinite amount of content to cast aside when looking for something interesting. Discover what people are saying about why brand storytelling is the future
Here’s how to tell a brand story - You grab a pot of coffee, sit down at your computer, and write.
Every storyteller starts with a blank page and only succeeds by typing. Telling a story doesn’t take a lot of time. Now editing, revising, and polishing a story – That takes time, a whole lotta time. I love what Hemmingway said about the first draft, - it’s sh*^! When you sit down to write your brand story, don’t sweat it because your keyboard has a delete button. Let the words flow on the screen and then worry about what you will say.
The good news about brand storytelling is, you don’t have to submit 60 000 – 90 000 words to an editor. You only need 280 characters for a Tweet, 20-50 words for a social media post, and 1500 – 2000 words for a blog post. Which do you think is harder to write, a Tweet or a novel? Not which takes the longest, which is the hardest. Try to tell your brand story using only 6 words, can you do it?
Hemmingway’s style of writing is perfect for social media and online content consumers because he used as few words as possible. His famous short story is 5 words: For sale, baby shoes, never worn.
It’s brilliant because he doesn’t tell you the story, he lets you experience it. Practice telling your brand’s story with as few words as possible and enable your audience to experience the story.
Go to MarketAPeel to learn how to tell your brand story https://www.marketapeel.agency/brand-storytelling