The global nutritional bar market grew at a CAGR of nearly 5% during 2014-2019 Nutritional bars are convenient food products that assist in boosting energy, managing weight, improving muscle mass and enhancing digestive health. They are rich in calories, fat, proteins, sugar, vitamins and minerals, which varies depending on the ingredients utilized in production. Consequently, they are widely consumed by athletes and individuals who are focusing on weight control to curb their appetite.
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The hectic lifestyles of individuals have escalated the demand for ready-to-eat (RTE) food products across the globe. This represents one of the key factors impelling the global nutritional bar market growth. Moreover, the growing working population, coupled with the increasing participation of individuals in physical activities, is positively influencing the demand for nutritional bars. Other than this, the introduction of innovative flavors, such as chocolate brownie and roasted jalapeno, along with organic and gluten-free products, are expected to provide opportunities for manufacturers to expand their consumer base in the coming years. Rising consumer expenditure capacities and the growing number of domestic and international market players are also driving the market for nutritional bars further.
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Breakup by Product Type:
Protein Bars
Snack Bars
Energy Bars
Meal Replacement Bars
Others
Breakup by Category:
Animal Derived
Plant-Based
Breakup by End-User:
Adults
Children
Breakup by Flavour:
Chocolate
Fruit and Nut
Caramel
Peanut Butter
Vanilla
Coconut
Cookies and Cream
Others
Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Pharmacies and Drug Stores
Online
Other
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Argentina
Columbia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.
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Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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