Consent management refers to an organization’s protocols and processes for requesting and collecting user consent for their data and ensuring these varying levels of consent are adhered to throughout the data lifecycle.
Consent management also affects the initial requests for consent and consent preference management. For example, in January 2022, the French data privacy regulator fined Google and Facebook a combined $237 million for breaching Article 7.3.4 of the GDPR, namely that rejecting cookies was not as easy as accepting them, as “several clicks are required to refuse all cookies, as opposed to a single one to accept them.”
Non-compliance with legal obligations around data consent in the various territories where a company does business introduces significant organizational risk. While the headline figures are the fines (which can be up to 4% of global revenue under the GDPR), non-compliance can also make an organization ineligible for contracts, with proof of compliance fast becoming a staple of many boilerplate contracts.
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