Let us discuss a little bit about how to get a database for Email Marketing. Consider the following case examples:
Dewi is a Customer Relation Manager at an automotive company. One of its duties is to establish good relationships with customers so that it is expected to increase the brand image in the market, and of course increase sales through repeat orders from customers and new customers.
Dewi has made many efforts, one of which is through the publication of a newsletter containing various program benefits for her loyal customers. The channel chosen by Dewi was email because the cost was much lower than printing brochures / leaflets.
The problem is, the number of databases that Dewi owns is around 150,000 email addresses. Of course, Dewi cannot send promo emails in the usual way. Dewi needs a better way to distribute the newsletter.
It is different with Bima, who is a new salesperson at the same company. To offer his products, Bima took the initiative to convert his hardcopy brochures to digital format. Then he will send the digital format via email. The consideration is simple, easier and faster.
The problem is Bima doesn't have an email database that he can send emails to. Bima needs a way to get to the database.
Summary
In the first scenario, email marketing services are the right solution for Dewi. A very large number of databases would be costly and time-consuming to reach through hardcopy newsletters. By using email marketing services, newsletters can be distributed in a fast, precise, and economical manner.
In the second scenario, first Bima needs an email marketing database. This means that he needs a marketing channel that can generate an email database. In this case Bima should first use other efforts such as offline events, Google Ads, subscription pages, etc., before using email marketing services.
A good email marketing service will never offer a database to use, because basically the database belongs to the client and must be strictly confidential. Digital agency jakarta will provide good strategy on how to execute a proper email marketing campaign.
Like any other service business, customer trust is the main thing. Using a database without the owner's permission has the potential to violate the ITE Law, but also tarnish customer trust.