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"Do you know what Green marketing is and how it helps your firm?
The term ‘green marketing’ first came into existence in the late 1980s and early 1990s. This relates to promoting environmentally friendly products and practices. Green marketing is also known as environmental marketing which aims at showing consumers that you care about nature.
According to PwC’s Global Consumer Insights Pulse Study, more than 50% of worldwide consumers have grown even more environmentally conscious. Hence, the importance of green marketing is increasing as consumers become aware of environmental issues and demand more eco-friendly products and services. By promoting eco-friendly practices and products, you can attract these consumers.
But green marketing isn’t just good for your business – it’s also good for the environment. By promoting such green practices you can help protect the planet for the future.
What is Green Marketing?
Green marketing is the practice of promoting products or services that are harmless to nature. It involves from green product design and packaging to marketing and advertising. Green marketing meaning is to meet the needs of consumers while reducing the impact on nature."