DX7 success

Question: first ask Pininfarina Filippini a problem, we DX3 in Germany by the red dot award agency launched the "good design award in China", won the participating car brand's only winning prize, is a very high honor. As a designer, how do you think? Think it in the design of what is more amazing place? Filippini: This honor is our honor, this design award is not just the automotive industry, there are other design community, very few cars get the award, we are the only car design to get this award. This award is in fact for our Binfa and southeast cooperation, because we cooperate very well, to achieve customer expectations, and finally won the award, which proves that we and Binfa should be the best way of cooperation. Question: Minister Zhang, we are very hot today, two cars, basically a rare hot product in China, what are your two car market position? Zhang Xuelong: DX7 positioning in the 30-year-old consumer groups, so DX7, the more important is the feeling of luxury, is derived from the design concept of emotional driving upgrade. We DX7 research and development early to do a lot of market research, all the design concepts, needs, are from the South East car styling team and Pininfarina's team to do. DX3 is more suitable for 90 young people, in marketing activities, we have with the blind date website and programs. DX3 initial set, we want to give consumers a good driving experience and a high emotional quality, but we do not plan at the time of the cost, but with a reasonable price to the consumer products, so although DX3 is A0 Level, but the price is close to the people's price. For example, our 18-inch wheels, most consumers prefer large-size wheel hub, but the cost of 18-inch wheels is more expensive. In general these two cars have in common, but also a little bit of modeling style of small differences.