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Blockchain In Social Media

Blockchain In Social Media

Social media platforms Facebook, Instagram, Youtube, and Twitter are considered synonyms for the term "social media". Despite its enviable success, these platforms have been struggling with issues like fake news, fake accounts, excessive trolling, censorship, and many more. The platforms have been making significant investments to address these issues and keep them ahead of the competition.

Platforms - existing and new ones are leveraging blockchain technology to bring operational efficiencies, ensuring authenticity, security, and traceability. While Facebook has made significant advances with Web3.0 migration, Twitter has incorporated the NFT marketplace to help creators sell digital goods through social media services, providing them with additional monetization capabilities while ensuring authenticity. Other social media platforms too are embracing blockchain technology in numerous ways.

What is Blockchain Social Media?

Blockchain Social Media is an open-source, decentralized platform that supports the creation of smart contracts and applications. Such platforms offer end-to-end encryption for every interaction, giving users more privacy and control over their data. Blockchain-based social networking networks provide some significant advantages, like in-platform transactions, crowdfunding, and data ownership.

Benefits of Blockchain Social Media Platforms

Data Ownership

The top concern for users while using any social media platform is the exploitation of their personal data. User data is the biggest asset for social media platforms and its security is their top priority. The platforms have therefore been investing in implementing blockchain technology.

Blockchain gives users exclusive ownership over their data. Users of blockchain-based social media networks offer public and private keys to the data block. Following verification via a consensus procedure, the data is added to the network. By enabling permissions, users can then share their data block with the approved platform users. These blockchain features on social media networks make it irreversible, encrypted, and private.

Privacy of Information & Freedom of Expression

The current social media platforms provide end-to-end encryption, but they are controlled by centralized servers and regulators. Applications that use centralized systems are susceptible to vulnerabilities in one way or another. Every social media platform's interaction with private communications is logged on the servers, which could become a security risk to users.

With decentralization and consensus processes, blockchain-integrated social media platforms enable users to experience the true freedom of networking. Additionally, it allows users to do transactions in confidence. The contents of the transaction are only known to the sender and receiver. It provides the highest level of internet privacy.

New Payment Method

Many social media platforms are developing their payment methods. Financial transactions through a blockchain-powered platform safeguard card details and customer privacy. Blockchain-based trading transactions enable businesses to automate operations through the use of smart contracts. It also ensures user convenience by protecting private messaging.

Remuneration for Producing and Sharing Content

In addition to security and privacy concerns, the engagement of third-party middlemen by content creators on social media platforms is costing them a significant amount of money. Social media sites built on the blockchain provide individuals with absolute control over how and where their content is shared. With the distribution capability of blockchain-enabled social media platforms, they have a better chance of monetizing as it addresses authenticity and ownership concerns and provides irrefutable traceability. Furthermore, these decentralized platforms also compensate users for posting on their social networks.

Users’ Content Saved Permanently

Due to the centralization of social media platforms, users' personal information is not in their control. Without the user's permission, anyone can permanently delete or edit the shared information.

'Minds' is a decentralized social media platform that enables users to save their information permanently, ensuring that no one can ever erase or change it after it has been published. Users can post their work on the "permaweb" using Minds without any additional setup. This platform also offers the users the chance to remove all previous activity traces if they choose to.

Wrap Up

Fake news, fake accounts, traceability issues, and lack of foolproof data protection are some of the main issues and concerns related to centralized social media platforms. The future of several sectors, especially social media, lies in the decentralized structure of Blockchain technology with collective authority and content moderation capability. Social media platforms built on blockchain technology may revolutionize how we communicate online.

Looking to develop a blockchain-based social media application?

At Blue Ribbon Technologies, we develop a highly customizable blockchain-powered social media platform that offers end-to-end security and gives your users ownership over their data.

To discuss your requirements, drop us a line at connect@blueribbontechnology.com. Contact us Today.