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90 Best Ways to Sell an Indian Drama Serial

In a TV landscape overrun by saas-bahu dramas, Karishma Kaa Karishma served up wholesome family entertainment that millennials lapped up. Its plot revolved around the life of a scientist who creates a humanoid robot named Karishma.

With time, TV serials evolved and adapted genres that were Pandya Store Spoilers previously unexplored. These programs reflected the changing sentiments and aspirations of viewers.
1. Script Writing

A good script is essential for a successful Indian drama serial. The script is what drives the action and creates the world that viewers see on screen. It can be difficult to write, so it's helpful to have an outline before you start. This can help you stay on track and avoid losing your momentum midway through the process. It can also be helpful to ask for feedback from others before submitting your script.

One of the first Indian TV dramas to become hugely popular was Hum Log. This serial, which ran from the 1980s to the 1990s on DD National, was loosely based on the Mexican show Ven Conmigo and revolved around a middle-class family. Another big Indian drama was BR Chopra's Mahabharat, which ran for almost two decades on STAR Plus.

More recently, Indian TV has made inroads into international markets, with shows like Pavitra Rishta finding a following in East Europe and Latin America. The popularity of these dramas has helped to fuel a boom in production, making India one of the leading producers of television content.
2. Casting

One of the most important things in a TV show is the cast. You want to find a cast that can sell the story and bring it to life. You can do this by building a network with casting directors who work on shows and serials.

MUMBAI: Indian soaps are generating more lather than ever, with television audiences from Serbia to Kenya lapping up typically domestic fare like Uttaran and Balika Vadhu. The actors behind these shows are also becoming household names outside India, opening up new markets for producers.

In a landscape overrun with saas-bahu dramas, Karishma Kaa Karishma stood out as a wholesome family entertainment. The show chronicled a computer scientist’s attempt to create an android modeled after a human girl—a plot that resonated with millennials.
4. Production

The production of the serial will help in the marketing and promotion of the drama. It is the responsibility of the producer to produce the serial in a timely fashion and with budget constraints in mind. The producer must also make sure that the quality of the production is not compromised during the process.

One of the most popular Indian TV dramas is Diya Aur Baati Hum (You Are The Lamp and I Am The Wick). This was a story of a determined woman Sandhya who broke barriers and became an IPS officer. The serial was broadcast on Star Plus and starred Deepika Singh as the female lead.

Another popular Indian drama is Mood Mohabbat Hai (Women Want Men). This was a story about the ups and downs of women in the society. The serial was a hit and made many famous actresses like Mandira Bedi and Rhea Sharna household names. Mood Mohabbat Hai was one of the first shows to highlight women’s problems. This was followed by a number of similar shows. Then came Naya Nukkad (New Street Corner) in 1993 which dealt with the problems of lower middle-class Indians.
5. Marketing

The marketing aspect of Indian drama serials is a key component to its success. Several factors contribute to this, including unique plots, strong character development, and engaging setting. These factors help make a serial stand out among a demanding audience.

Some of the most popular TV programs in history have had one or more of these elements. They have been able to connect with audiences and provide a fresh perspective on familiar topics. They have also been able to capture the changing sentiments of the times.