Whiskey Highball RTD Market Projected to Reach USD 4.1 Billion by 2032, Growing at a CAGR of 7.6%
Rising Demand for Ready-to-Drink Cocktails Drives Market Growth
The global Whiskey Highball RTD market is poised for significant growth, expected to increase from USD 2.0 billion in 2024 to USD 4.1 billion by 2032, registering a CAGR of 7.6% during the forecast period. The market expansion is fueled by the growing consumer preference for convenient, premium, and bar-quality beverages in ready-to-drink (RTD) formats, particularly among urban millennials and busy professionals.