Digital OOH Market : size is expected to grow at 9.28% throughout the forecast period, reaching nearly US$ 41.54 Bn by 2029.
Digital OOH Market Overview:
The competitive landscape of the Digital OOH market includes information about competitors. Among the areas covered are a firm overview, financials, revenue generated, market potential, R&D investment, new market efforts, geographical presence, business strengths and weaknesses, product introduction, and application dominance. The information that follows is only relevant to the organization's concentration on the Digital OOH market.
Market Scope:
Top-down and bottom-up approaches are used to validate the market size and estimate the market size by different segments. The market estimations in the research are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). Weights based on usage rate and average sale price are applied to each area to generate percentage splits, market shares, and segment breakdowns. The country-wise divisions of the overall market and its sub-segments are determined by the percentage adoption or usage of the specified market Size in the relevant area or nation.
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Segmentation:
by Application
• Outdoor
• Indoor
The Digital OOH market is divided into Outdoor and Indoor segments based on application. With an increasing need for big volume data to be kept on cloud storage and on-demand material via internet server to increase the agility of enterprises and individuals, the outdoor segment dominated the Digital OOH market.
by Product
• Billboards
• Street Furniture
• Transit
• Others
According on product, Others is expected to dominate the market over the projected period in order to give tourists a captivating experience, a variety of building automation systems, and mobile device-enabled technologies. Based on industry vertical, the automotive sector is expected to lead the market during the forecast period due to increasing visitor numbers, including business travelers, tour groups, individual tourists, and small conference groups, along with better on-the-go booking and a need for real-time booking tracking.
by Industry Vertical
• Automotive
• Retail
• IT & Telecommunications
• Media & Entertainment
• Banking, Financial Services and Insurance
• Healthcare
• Transportation
• Education
• Government
• Power & Energy
• Others
Digital OOH Market: Research Methodology
Digital OOH Market: Executive Summary
Market Overview and Definitions
Introduction to Digital OOH Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
Digital OOH Market: Competitive Analysis
MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
M&A by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact
Digital OOH Market Segmentation
Digital OOH Market, by Industry Vertical(2021-2029)
Digital OOH Market, by Product(2021-2029)
Digital OOH Market, by Application(2021-2029)
Regional Residential Roofing Market(2021-2029)
Digital OOH Market, by Application(2021-2029)
Digital OOH Market, by Product(2021-2029)
Digital OOH Market, by Industry Vertical(2021-2029)
Regional Residential Roofing Market, by Country (2021-2029)
Company Profile: Key players
Company Overview
Financial Overview
Global Presence
Capacity Portfolio
Business Strategy
Recent Developments
Key Players:
• JCDecaux
• Clear Channel Outdoor
• Focus Media
• Stroer
• Lamar Advertising
• Outfront Media
• Global (Exterion Media)
• oOh!media
• APG SGA
• Publicis Groupe (Metrobus)
• Intersection
• Ocean Outdoor
• Adams Outdoor Advertising
• Capitol Outdoor
• Blue Outdoor
• Primedia Outdoor
• Lightbox OOH Video Network
• Captivate Network
• Burkhart Advertising
• Euromedia Group
• Stott Outdoor Advertising
• AirMedia
• TOM Group
• White Horse Group
• Phoenix Metropolis Media
• Balintimes Hong Kong Media
Primary and secondary research are used to identify market leaders, and primary and secondary research are used to calculate market revenue. In-depth interviews with important thought leaders and industry professionals such as experienced front-line staff, CEOs, and marketing executives were conducted as part of the primary study. Primary research comprised in-depth interviews with key thought leaders and industry professionals such as experienced front-line staff, CEOs, and marketing executives, while secondary research included a review of the main manufacturers' annual and financial reports. Secondary data is used to determine percentage splits, market shares, growth rates, and worldwide market breakdowns, which are then cross-checked with primary data.
The following are the key players of the Digital OOH market-
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Regional Analysis:
Individual market influencing components and changes in market rules that impact present and future market trends are also explored in the research's geographical component. Downstream and upstream value chain analysis, technology trends, Porter's five forces analysis, and case studies are some of the elements utilized to anticipate market scenarios for various nations.
COVID-19 Impact Analysis on Digital OOH Market: In addition, the paper evaluates the influence of COVID-19 on the Digital OOH market. The primary goal of this research is to assist users in understanding the market in terms of definition, segmentation, market potential, important trends, and challenges that the industry faces across major regions. The study presents a microeconomic and macroeconomic analysis of COVID-19's overall impact on the Digital OOH Market. The analysis focuses on market share and size, clearly illustrating the impact of the pandemic on the global Digital OOH Market in the next years.
Key Questions Answered in the Digital OOH Market Report are:
What will be the Digital OOH market's CAGR throughout the projected period (2021-2027)?
Which market category emerged as the market leader in the Digital OOH industry?
Who are the key players in the Digital OOH market?
What important trends in the Digital OOH industry are anticipated to develop throughout the forecast period?
How big will the Digital OOH market be in 2027?
In 2020, which business segment had the highest proportion of the Digital OOH market?
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