What keeps you awake through the night, indigestion boiling up your esophagus, eyes open, staring at the ceiling? What would you secretly, ardently most desire? Is your business growing to satisfy your entire needs?
Is the local business getting enough calls?
With the radical changes in the economy and people moving away from Yellow Pages, newspaper ads and other old school advertising media, your web visitors are looking on the Internet for you. They search the Internet, and then they're going across the street and buy what they want and need. When they don't find your Local Business within their search, they're not buying from you.
Times have changed, indeed. The Internet is still new; but, it is everywhere, and it is not going away anytime soon. The Internet has transformed our world, shrunk depends upon right into a computer you hold in your hand, heretofore called a cell phone. In the event that you don't get your business in position to be seen on that small screen, your web visitors are going someplace else.
WARNING: Your customers are looking for you online today!
If your Local Business is located on the Internet, you can sell. If...
Perhaps, a couple of statistics will reveal this mystery:
Over 1 Billion local searches performed each month -- growing over 50% annually
80% American people are utilizing the Internet [2009]
80% of men and women first search online before creating a purchase
97% Internet users utilize the Internet to search [NPD Group]
90% Internet searches end in offline brick & mortar purchases [Comscore]
82% Internet searches end in calls & experience of businesses [Comscore]
74% Internet users perform local searches [Kelsey Group]
73% Internet searches are related to local content [Google]
66% Internet users use Internet for local searches [Comscore / TMP]
25% Internet searches have purely local commercial focus [ Kelsey / Bizrate]
Pepsi, FedEx pass on 2010 Super Bowl ads -- shift ad dollars to new marketing efforts mostly online.
What are your web visitors trying to find?
Old school marketing is still King. Times have changed, and media change, too. None of us alive today remember the King's herald announcing news from the state scroll. Many of us recall barkers calling out theater or carnival sideshow attractions to passers-by. Most of us have obtained something from a newspaper advertisement, garage radisson or called to order something prompted with a Yellow Page spread.
The Internet and computing machines are new media. Applying old school marketing principles to new media is a sensible idea. That's precisely what we are about to exhibit you here.
Can your web visitors find your Local Business on the Internet?
Local Business Search Results
Don't worry -- if you're a Fortune Multi-National Conglomerate, you don't need to appear in the Local Business Results.
One of the finest kept local Internet marketing secrets is the Google Local Business Center. Until your business is registered here, it can't be within the search results map. Google implemented this feature in early 2009, and it's been evolving ever since. For those buying locally, however, this really is first thing most searchers see... and probably the very first links on which they will click. Once here, not merely are you at the top of Page One -- look at that map! They now know where you are and how to get to you...