What Comprises Corporate Messaging?
Corporate messaging consists of the company's key message and all the strategies utilised to bring across message to the customers and stockholders. Businesses use corporate messaging in combination with public relations to create and sustain the identity of companies. Without a central corporate message, investors and customers may wonder what the company's priorities are and motivation. Small companies use the same methods as corporate marketing to solidify their marketplace and to inform the community they work in.
Strategy