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1. It sets the first impression

The design of your website gives your audience the first impression about your products or services. If your website is not appealing or outdated, your audience will immediately leave your website. As a result, you will miss out on leads.
When your page or site is impressive, the opposite will happen. You will have a lot of traffic that will generate leads and a higher conversion rate—your web design affect how your clients perceive your brand.
 

• Not knowing your audience

One of the basic principles of SEO is understanding your target audience. This means that you should know your audience entirely because SEO is the customer's voice. You might have known your target audience and interacted with them, but you don't understand how they behave in their market. Also, if you don't know your target audience, you will be unable to provide solutions and answers to their queries.
 

• Marketing qualified leads

A qualified lead is a possible customer who matches a seller's ideal customer profile even though they have not contacted the company. Each business has its definition of qualified leads. However, the primary meaning is the person who is most likely to purchase your products or services. Qualified leads are essential as they are most likely to pull the trigger and buy your goods and services. Marketing campaigns identify a lot of leads but are unable to qualify the majority. Therefore, it is essential to keep track of your leads.
 

• What does SEO stand for?

SEO stands for Search Engine Optimisation. It is the process of healing website rank better on search engines such as Google and Yahoo. When a visitor enters a question on the search engine, the algorithm brings them the most relevant results based on the question. Thus, SEO is the action of bringing your website to these relevant results with the ultimate goal to increase organic traffic on your website.

1. Loading time

When a page takes a long time to load, it indicates a problem on the web host's end. Slow websites have a high bounce rate that directly affects their search engine ranking—the lower the SEO ranking, the lower the conversion rates. When the conversion rates are low, the sales will also be low. A good web host decreases a website's loading time by using the latest technologies.
 

It takes about six months to start seeing notable results from your SEO. Some websites claim to see the results sooner than this, while it takes up to 12 months for others. However, six months is the average time that SEO starts to work, and you will notice changes. Some website owners prioritise speed over sustainability, which hurts their SEO in the long run as Google is automatically suspicious of any website that has a sudden increase in ranking. Be patient with your SEO ranking and avoid using tactics that will harm it in the long run.
 

Internal Content
Internal content describes the content on your business website, including text and graphics. In addition, the digital space provides additional content options such as backlinks, interactive forms and embedded videos.
The purpose of internal content is to provide the necessary information, such as prices and services, to visitors who visit your website. In addition, internal content helps you showcase what your brand offers.
The benefits of internal content include:

Infographics are visual graphics that are accompanied by data that is relevant to viewers. They capture the target audience’s attention excellently. There are four types of infographics:

1. Static infographics

These infographics can be placed on your blog or website.

1. Social media infographics

These infographics are designed for social media. They meet all the social media requirements.

Augmented reality is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. Its use can be classified into three categories: Information overlay, digital package and virtual objects.
 

A core update happens when Google makes broad changes to its search engine algorithm and system. The purpose of the update is to improve users’ search experience by providing more relevant, helpful and trustworthy content. A core update is a huge deal.
 
A core update includes several changes to the algorithm that can impact site traffic, SEO ranking, how search results are delivered, how data-id is processed and the display of data on search engine result pages.
There are a few differences between core updates and other Google updates: