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In an era where technology is constantly evolving, it's no surprise that businesses have to adapt to survive. No longer can companies rely on traditional marketing techniques to reach their target audiences. Now, they must employ new strategies to stay ahead of the curve. One great way to get your target market is through SEO (search engine optimisation).
BBQs used to be something people only did on summer days in the backyard - now they're more popular than ever, and for a good reason! Not only is barbecue a great way to enjoy delicious food outdoors, but it's also a great way to socialise with friends. So if you're looking to add a barbecue to your backyard patio or deck, here are a few reasons why you must invest in a built-in BBQ:
Why a built-in BBQ is a great investment?
Social media is arguably the most important marketing channel available to businesses and marketers today. With all of the noise, it can be challenging for a brand to cut through and reach its audience. That's why social media optimisation is so vital. Fortunately, the UX process has developed some social media essentials that will help you make your mark in this crowded space.
The way individuals consume and utilise content has evolved over the past few years. One needs to update their content to reach their audience effectively. Data-driven content has become very important. It's no secret that the globe has undergone an exciting technological evolution over the last few years. The Internet has explored a whole new world full of information, accessibility and opportunity. But even in this exciting time, it can be difficult for companies to keep up with the latest trends and developments.
The graphic design world is the world of turning the intangible into something tangible. It’s a business that has tried to maintain some sort of value in an ever-changing, digitalised world. And it’s not just images on posters, brochures, or signs - it’s about logos for a company, websites for the business, and anything you can think of that falls under “graphics.” The value in graphic design extends far beyond the traditional medium of print or text ads.
Hence the importance of graphic design in digital marketing strategy.
SEO marketing
Search engine optimisation marketing (SEO) involves your brand showing up in Google search results for your audience's search queries. Your SEO ranking dictates the amount of traffic you will experience on your website.
What is organic ranking?
Organic ranking refers to search results of a search engine that are not influenced by paid advertising. Organic ranking occurs according to the relevance of the search term. Hence it doesn't include adverts to optimise the site’s visibility or ranking in search results.
Having a solid SEO structure enables your organic search to be ranked highly by Google.
Benefits of organic ranking
What is first-party data?
First-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party.
First-party data can include unique visitors and interaction, demographic data, purchase history, interests, and time spent on site.
A company can collect valuable first-party data through the following ways:
Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide results immediately. As long as the audience gets their results, they will keep going back to your website.
Facebook is one of the most utilised social media platforms. Though the usage is shifting to a newer platform, it is still the platform that marketers use to promote their business—90% of businesses use Facebook to market their products.
It offers vital marketing and adverting opportunities for businesses, and it functions as an excellent platform for inbound promoting with content that helps increase brand visibility.
