What Can a Lead Generator Do For You?
In online marketing, lead generation is basically the initiating of initial consumer inquiry or interest in certain products or services of an organization. Leads can also be generated for specific purposes like e-mail list acquisition, mailing list building or for cold calling opportunities. A lead generator is a software program that generates or pools consumer information and then applies creative efforts to create targeted messages to be passed on to interested parties. The most popular form of lead generators are list builders or opt-in mailers.
