To the general shopping community, the phenomenon of online shopping has emerged like a gift sent from the heavens. The shopaholics of this world just can’t get enough of it, and the most appealing feature of it that attracts visitors is that no matter how much you buy, there’s always more to choose from. The buyer never runs out of options, whether it be in terms of brand, color, size, quality, etc.
Online stores continue to come up with fancy products that tickle our shopping nerve, and when you add that with the increasing availability of the internet, e-shopping suddenly becomes more accessible to everyone than ever before. A significant majority of social media users today are also active online shoppers.
With all the fame clearly reflected in the statistics, it’s natural to think that we know everything there is to know about the eCommerce business. However, their world is far more fascinating than what we predict. A lot of moving parts are involved here which determine the market trends even outside the virtual world.
Retailers are constantly jostling to grab the attention of the same target customers and to get that, they have to constantly chop and change their business strategies. This is what makes online shopping so much fun. Their world is profitable, but also unpredictable in all the right ways.
So, if a devoted online shopper feels that he/she is fully equipped with the knowledge of this industry by virtue of being regular customers, then they are wrong and here we will learn what that’s the case. So without further delay, let’s take a closer look at the eCommerce/online shopping industry in a different light, and discover 7 things that we might find rather amusing-
1. No matter the industry, online shopping is a smash-hit success:
The stats are off the charts when it comes to eCommerce, not least of which is the statistic that in 2019 alone, over 2 billion people bought online at least once. Another jaw-dropping stat is that the industry itself is estimated to be worth around $3.5 Trillion as of 2019, where it is further expected to bloat to a figure of around $5 Trillion by the end of 2021!
So, it goes without saying that eCommerce is no “flash in the pan” as many traditional businessmen had predicted it to be. If anything, their world is only going to look more lucrative and filled with more customers than ever before. Online stores are constantly improving their brand recognition and one such example of it is Citishopdeals. For the lovers of art, they no longer have to spend hours choosing between limited home decor items when they can instead get their desired art collectible delivered at amazing prices by simply visiting citishopdeals website below-
2. Customers prefer to shop online via mobile:
When it comes to retail site visits as of 2019, mobile searches started to lead the pack and were the primary devices that shoppers were using to visit online retail sites.
Mobile shopping is without a doubt the course where purchaser propensities are going. Considering this current market trend, there's a ton that you can do as an eCommerce merchant to ensure that you remember mobile shopping when you're taking a shot at your business. To begin with, you should ensure that your store has an easy to use a versatile app or portable site that your clients can get to. Regardless of whether they don't make the last buy through their cell phones, you should attempt to furnish them with an efficient and eye-catching experience. It's your duty to ensure that you make a shopping experience that interests your potential buyers.
More and more people have smartphones these days, and these smartphones are further getting smarter by the day. So never make the mistake of neglecting such a huge aspect of this modern way of shopping.
3. E-Shopping is beneficial for both shopper and retailer:
Once again, it’s not just the shopaholics who are gifted with impressive deals and value for money discounts, even the average shopkeeper benefits from the ever-increasing popularity of the phenomenon, given that he now has a more than ever number of potential consumers to cater to.
Not just that, even the investors can find excellent business opportunities in the promising yet untapped market around the globe through the reach of eCommerce. An investor in Australia can own a store and cater to an audience that largely consists of India shopper.
4. Online shopping is the best means to sell niche products:
If you are a seller of niche products (i.e. highly specific products), then it’s a massive chore to locate the suitable target market to sell them. Even if the products are of A-grade quality, you never know if the community is in need of your service based on the climate, culture, population, financial conditions of the customer base, etc, and this is where online shopping stands out as the difference-maker.
For the niche products, you don’t need to find the customer who might need one. Instead, you can simply set up an eCommerce store without having to spend major financial resources, and the customer from any corner of the world can simply view your store, reach out to you and request a product delivery.
5. Clothing items are the most popular amongst online shoppers:
Some of the biggest online shopping stores in the world are the ones that sell fashion accessories to globally-based consumers. A highly rated online shopping website, such as Citi shop deals, everstylish.com, Flipkart, etc, some of the best-rated shopping outlets for the apparel-enthusiasts around the world. Get more info about the brand delivery and inventory by simply paying them a virtual visit online.
Fashion is by all accounts constantly driving in fame among online customers. One reason why the online clothing industry has seen an expansion sought after throughout the years is a result of the improvement in merchandise exchanges. It used to be difficult to tell what size you should purchase something on the web, and what to do in case you request a clothing item to be returned that doesn't fit right.
6. Delivery charges are the biggest reason for order cancellation:
The direct cosequence of having large competition is that retailers have to be reasonable with their shipping charges. All the goodwill can be easily undone when after finalizing all the things, the customer leaves the website at the final stop only because the delivery/shipping costs were high.
Shopping cart abandonment is an unwanted entity which the retailers need to minimize, or else its bad for their finances and morale. As for the shopper, there’s nothing more disheartening than realizing their favorite item just went out of budget due to high additional fee, so the retailer must be savvy enough to incorporate a large sum of that fee in the initial cost itself. An item that is priced slightly higher than the competition but imposes 0 shipping costs automatically becomes more appealing.