Ranking your website in the top search engine results can be difficult. Search engines like Google take a number of factors into consideration to deliver the best results to the users. As a result, businesses having well-optimized design and content have a higher possibility of ranking high for relevant search queries. It is, therefore, essential to practice effective search engine optimization strategies to optimize your website content. In search engine optimization, content length plays an important role. Since businesses are increasingly producing content with a higher word count and quality information, it enables them to achieve top rankings. Let us dig deep into the importance of long-form content to positively impact the search engine rankings of a page/website.
What value does long-form content bring to a website?
The recent technological advancements in search engines through various algorithm updates have significantly improved their search responses. The algorithms work in a manner to show only those results in top searches that are relevant to the searchers’ intent. Any business striving to achieve top rankings have to earn their place. Consider Google, that has, over time updated its ranking algorithms to deliver results that are well-written and packed with proper information that serves the users’ queries. Therefore, average businesses have to keep working in the right direction to be found in the search results. Although the attention span of users is short, writing lengthy content with relevant information ensures that the article easily visible on the SERPs. Once the users stumble upon an informative article, they can scroll around to look for other relevant information. Hence, writing a detailed, high-quality content piece that has value for the users let businesses compete in the search results.
Be found on the web
Google algorithm is designed to favor high-quality content that provides value to users. Simply put, more is the length of the content, more is the information provided in it. Hence, increasing content length is the best way to let Google know that the article is information-rich. Content with high word count is more likely to rank and therefore increases the chances of being found.
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