Since its inception in 1912, the Better Business Bureau has been one of the essential sources for evaluating its performance and reliability. So, for example, if you’re looking for a new cell phone service provider or a local plumber, you can check the BBB profiles of the companies you’re considering to gain a higher level of trust. Or, if there’s a charity you’d similar to funding, you can do the same to make sure it’s legitimate.
Key Results
The BBB’s mission is to promote ‘market trust’, primarily by rating companies for reliability and performance and mediating customer complaints.
The bureau’s grade for a given company is derived from more than a dozen factors, including the company’s history of handling consumer complaints.
The BBB has long established an image as an independent arbiter of good business practice; Critics point out that receiving funds from member companies can create conflicts of interest.
411 At The Better Business Bureau
The BBB is a not-for-profit organization with offices across North America that, according to its website, are “focused on promoting market confidence.” It pursues this mission through two main functions: evaluating companies base on their reliability and performance and facilitating the resolution of consumer complaints. The office also offers consumer education and various programs aimed at helping businesses adopt best practices.
The BBB generates revenue through corporate memberships, which enable it to provide consumers with free access to its directory of corporate profiles. In addition, your website allows users to search for specific companies or vendors in a particular industry.
How Grades Work
For many consumers, Better Business Bureau ratings are critical in deciding whether to invest in a particular business or look elsewhere. These ratings are based on various factors, with some components weighing more than others.
Each company is awarded or deduct points for its performance in 13 different areas, with a possible total of 100. Some of the most heavily weighted factors comprise the number of unresolved and unanswered complaints. About the company, the company’s nature, the lack of arbitration or arbitration, and administrative action against the company.
Conflict Resolution
Another essential function of the Better Business Bureau is to act as an arbitrator in disputes between consumers and a particular business. When browsing a company’s profile online, consumers can click the “File a Complaint” link to begin the process. Alternatively, they can contact their local BBB representative with the relevant details of the case
Accredited companies must respond to complaints satisfactorily to maintain their designation. Responding to complaints is voluntary for non-accredited institutions. However, it does help boost your BBB rating, which in itself can be a powerful incentive.
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