Adidas today announced fiscal 2014 results, sales of 1.811 billion euros in Greater China, is the fifth consecutive increase since the 2010 fiscal year. Including Nike, including major players in Chinese sporting goods market in the past five years have suffered a decline Nike Air Max 90 Damesin performance of the situation, China's domestic sporting goods company even cut performance, lost profits, Adidas regarded standout performance.
The latest filing shows the fourth quarter of fiscal year 2014, Adidas Greater China sales of 488 million euros, in euros, an increase of 18.9%, an increase of ranking first in the Adidas world's six major markets; excluding currency factors, an increase of 11 %.
Adidas Greater Nike Air Max 95 Womens China sales of 1.811 billion euros whole, compared with the previous fiscal year of 1.655 billion euros, an increase of 9.4%.
High Skyline general manager of Greater China director of Adidas Group (ColinCurrie) said:. "I am pleased to see that we have such a strong financial performance, double-digit growth demonstrates our leadership position in this market since we 'leading to 2015's road 'strategy since its launch, we have made considerable progress, and Adidas grown into China's leading sports brand. We have strengthened the position and covering all categories of retail business and win market share from the competition based on solid performance in 2014 We are along the front 'of the road leading to the 2015' strategy perfect ending road row. 2015 we have a strong start, so I am confident to achieve our goals. "
High Skyline of Nike Air Max Thea Dames "joy" and "confidence" is not general details. Internally Adidas Group Greater China since fiscal 2010, sales from 1 billion euros for five years to grow, an increase of about 80%; however the adidas Group's overall performance in fiscal year 2014 increased only from FY10 11.99 billion euros of 14.534 billion euros, an increase of about 21 percent; and the adidas Group falling instead of rising in fiscal 2013 results, the performance of Greater China is very different.
Compared with their peers, Chinese sporting goods market in the past five years, the overall recession. Local sporting goods brand Li Ning (02331.HK) had expected fiscal year 2014, or a loss of 820 million yuan, the third consecutive year of losses.
Another important local sporting goods company Anta (02020.HK), 20Nike LunarGlide 4 Heren 11 annual income had reached a peak in recent years, the Adidas ZX 700 Femme annual income of 8.905 billion yuan, then all the way down to 2013 of 7.281 billion yuan.