There are many causes of penis itch, and some causes may discourage a partner from Rock Hard Protocol wanting to help alleviate the issue on an up-close and personal level. For example, when pubic lice are present, it's not likely that a partner will want to get involved.
However, when a simple, benign dermatological issue or other cause results in the itch, a partner might be called upon to help in a way that can create a new sexual bonding. Some men find that the presence of pubic hair is responsible for their itchiness, especially during the summer. The heat factor in the crotch is naturally high; a thick bush of hair just exacerbates this. Trimming or completely shaving the area may decrease the heat and sweat and subsequently decrease the itch factor.
If that is the case, a partner may be keen to help with the shaving. A man may find that he can simply sit (or lie) back and let his partner moisten, caress and shave his penis, testicles and surrounding area - an experience that can be highly erotic for both partners.