Here's How to Use a Media Release Wisely, Whether It's Newsworthy or Not
Creating a news release example is one of the most important things you can do to promote your business. But as with any written communication, it’s not just about having something to say (although that’s important); it’s also about knowing what makes newsworthy stories and how to write them so they're compelling enough to get published. Fortunately, there are plenty of resources available online for learning how best to craft a compelling release that will interest journalists and readers alike!
Make your 'news' newsworthy
A media release should not be about you, the company, or your product. It should be about the newsworthy event. That's it! If you can't make your 'news' newsworthy, then don't bother with a press release at all.
The second rule for writing effective media releases is: Don't mention any competitors' names in the body of your message (unless they're dead and gone). This may seem strange at first glance because most people assume that if there are two companies vying for attention within this same industry sector then they must be competing against each other somehow—but no matter how much juice these two companies might have individually (or as a whole), their existence shouldn't factor into who gets press coverage from mainstream outlets such as CNN or The New York Times.
Get everyone on the same page
When you're working with a media outlet, it's important that all parties involved know what they want out of the story. You need to be able to answer questions like "What's your company's goal?" or "How do you see this affecting sales?"
You also need to know what the media's goals are. For example, if a reporter is writing about a new product launch in which he doesn't have much time and can only speak with one person from your company (say, its CEO), then it might make sense for him/her not only ask about how well sales are going but also ask about any other details related specifically on why this launch was so important to them.
Write to be read
Writing to be read is a challenge. You want your message to be clear and concise, but you also want to use words that are easy for people to understand. The best way to achieve this balance is by writing in the active voice.
A passive voice sentence has an object (the subject) followed by an action verb, like "was hit." An active voice sentence has an object (the subject) and then uses a present tense verb or participle, like "hit." This makes it easier for readers to follow along because they can see what happened instead of having everything implied by what was said before them being explained later on in the text: "The man was hit by an angry mob" vs “An angry mob hit him”
What's in it for them?
In order to make the most of your news release example, you should know what it's for. The reporter needs something to write about—and that may be easy to find if you think about it. For example, if your company has recently purchased a new machine that can produce a specific product at a significantly lower cost than existing equipment and is now selling them at a higher profit margin because they're more efficient and productive (or whatever), then this could be an interesting story. In other words: "X Company Makes Itself More Profitable By Buying New Equipment."
The public benefits from stories like this one too because they help people understand how things work in the world around them better so they can make decisions based on facts rather than assumptions or rumors.* This means that when someone buys something new or upgrades their computer system (or whatever else), there will be less confusion about whether or not it's worth doing so since they'll know exactly why something works or doesn't work before making their purchase decision.*
Anticipate and explain
- Anticipate and explain. The most important part of any media release is to anticipate what the reader will want to know, and then explain it in a clear way. This means that you need to think about how your story or information fits into the news cycle, so you can make sure it's easy for people (especially journalists) who do not follow every hot topic as closely as you do.
- Explain why this change matters. Sometimes we're just trying out new products or services because we've heard good things about them—but if there's more than one reason behind our decision, then choose one reason that stands out from all others!
Include relevant links
When you're writing a media release example, it's important to include relevant links.
- Links to your website, social media pages and other online content
- Links to relevant articles that can provide background information on your company or project (for example: an article written by a reporter who covers the same subject)
- Links to other media stories about you or your company
A well-written news release can help you connect with the media and the public.
A well-written news release can help you connect with the media and the public. When you’re ready to issue a news release, consider how it will affect your target audience. If they're already aware of what happened in your industry, then there's no need for them to read about it again on their own time. But if there are new details or angles that haven't been covered yet by other sources (and you want people to know about them), then make sure the content is precise and concise so that people don't get lost along the way—or worse yet, bored by what they read!
Here are some tips:
- Make sure all relevant facts are included within each sentence/paragraph - this includes dates, times etc..
Conclusion
You might be tempted to write a sample press release template without considering the media or how to connect with them. However, this can be a mistake in today’s era of social media, where people are constantly using their phones and computers even while they’re away from home. It’s important to keep this in mind when writing a media release so that you aren’t missing out on opportunities because you didn’t consider them enough.
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