The video production industry is constantly evolving as new technologies and trends emerge. To stay competitive and win new clients, it's important for video companies to keep up with the latest developments and align their proposals accordingly. This allows them to demonstrate relevance and an understanding of current consumer behaviors. In this blog post, we will explore some major industry trends and provide tips on how to incorporate them into proposals to showcase expertise and future-proof solutions.
Social Video is King
Leverage Short-Form Video
Short-form, bite-sized videos under a minute have taken social media by storm. Platforms like Instagram, YouTube, TikTok and Snapchat are dominated by short video content. Propose creating:
Behind-the-scenes clips or "day-in-the-life" segments for social sharing
Tutorials, demos and explainer videos in a snackable format
Engaging social video ads targeting younger viewers
Vertical/square video optimized for mobile scrolling
Quote statistics on short video popularity and tie solutions directly to key platforms your client's audience uses.
Focus on Storytelling
Compelling narratives keep viewers engaged on social platforms. Lead with story-driven content concepts that:
Showcase your client's brand values through visual storytelling
Highlight personality and foster emotional connections
Profile interesting employees, customers or community members
Tell an issue's backstory to boost impact of a cause
Reference popular social videos from similar brands that shaped opinion. Offer creative storyboarding and editing expertise.
Influencers are Power Users
Partner with Online Creators
Tap into the reach and authenticity of influencers. Propose a partnership involving:
Sending influencers products to feature and review on their channels
Providing behind-the-scenes access for "day-in-the-life" vlogs
Sponsoring a creator to produce socially-focused branded content
Giving influencers early access to launches for organic word-of-mouth
Cite statistics on influencer marketing ROI. Offer to introduce your client to relevant creators.
Leverage Live Video
Live videos let viewers engage directly. Develop ideas like:
Instagram/Facebook Live product demos, tours or Q&As
IGTV Live workout or tutorial series from micro-influencers
YouTube Live events, Q&As or behind-the-scenes looks
TikTok LIve concerts, unboxings or sneak peeks
Note that live content keeps audiences coming back for new experiences.
Video for All Touchpoints
Optimize for Omnichannel
Today's consumers expect consistent brand experiences everywhere. Propose an omnichannel video strategy across:
YouTube as a "video hub" with playlists for different topics
Instagram Live and Stories for timely, casual clips
Facebook videos for news, announcements and longer episodes
LinkedIn for educational, work-related and thought leadership pieces
Twitter for short-form, evergreen or repurposed snippets
Offer to analyze the client's current channels and develop a cohesive content plan.
Enhance the Customer Journey
Video can enhance every stage of the buyer's process. Develop solutions like:
Educational videos when consumers are researching options
Testimonial and customer highlight reels during consideration
Tutorials when selecting a product or signing up
Support clips addressing common issues during use
Celebratory recap videos after making a purchase
Tailor content to where audiences are in their journey with the brand.
Video Everywhere = Opportunity
Optimize for Search
As Google and YouTube dominate online searches, focus proposals on SEO-optimized video:
Keyword-rich transcripts, titles and descriptions
Well-structured playlists and categorized channel sections
Links to additional relevant content on the company site
Calls to action driving viewers to conversion points
Offer services like ongoing video SEO analysis, optimization and reporting.
Leverage Emerging Platforms
Propose testing new and rising platforms like:
Short videos on Pinterest tailored towards purchasable pins
IGTV for long-form, visually engaging explainer series
Reddit for niche, topic-based videos appealing to specific subs
Twitch for live how-to sessions, demos or Q&As in real-time
Recommend small test campaigns to stay ahead of shifts in viewer behavior.
Amplify Impact with Ads
Monetize existing video assets by running:
Pre-roll ads on YouTube and Facebook videos
Ad spots within Instagram Stories or IGTV clips
Video takeovers on LinkedIn or Twitter
Branded digital OOH like subway or bus stop displays
Offer video ad strategy, creation and optimization services. Cite increased viewership stats potential.
Production Value is Key
Leverage Advanced Technology
As gear improves, set yourself apart through:
Drone/aerial footage for striking establishing or b-roll shots
Timelapse and hyperlapse to add visual interest
Stabilized camera work for smooth tracking shots
360/VR content for an immersive brand experience
Note your certified pilot credentials or VR/AR expertise if applicable.
Elevate Storytelling
Professional production value enhances storytelling. Propose services like:
Scriptwriting and treatments by an experienced story developer
Dedicated director to guide a cohesive creative vision
Cinematography lighting and composition for mood/emotion
Artisanal editing with sound design/color correction
Motion graphics and original soundtrack elements
Highlight case studies and client testimonials praising your level of polish.
Measuring Success is Crucial
Provide Analytics
Offer ongoing reporting and KPI tracking on key metrics like:
Views, likes, shares and follower growth over time
Audience demographics and geographical reach
Clickthrough and conversion rates from videos
Brand lift from pre and post campaign surveys
ROI calculations factoring associated sales or leads
Propose monthly or quarterly analytics meetings to optimize strategy.
Demonstrate Tangible Impact
Share relevant evidence of success tactics like:
Before/after case studies showing traffic or awareness increases
Testimonials directly crediting video efforts
Case studies with financial impact numbers quantified
Examples of positive coverage or endorsement deals attained
Statistical evidence of increased engagement or new followers
Emphasize your accountability for measurable results clients can trust.
Conclusions
In conclusion, keeping proposals aligned to today's latest industry shifts allows video companies to showcase an expert grasp of current realities and future needs. From optimizing for search, emerging platforms and influencer marketing to leveraging the newest technologies and measuring all efforts, adapting strategies demonstrates relevance that turns prospects into clients. By continually learning trends and integrating them creatively, video production proposals can lead the way for brands to reach new heights.
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