The Premier League is one of the most popular competitions in the world and it is watched by a lot of people that are passionate about football, each one having a favourite team. If you enjoy watching football and think about England, the Premier League might be the first thing that comes into your mind. Wolves is one of the teams and the people that support this team love their kit as well because it has vibrant and playful colours. The Wolves kit has a simple design yet it looks very interesting with subtle details.
What Is Behind the Design of the Wolves Kit
Wolverhampton Wanderers FC with the official name but everybody knows them as the Wolves chose the team’s colours and symbolism based on the history of the club and their identity. The main colours are yellow and black and they represent the energy and the strength as well as the motivation. These colours embrace the symbol of the wolf that is always present on the player’s chest, this being a symbol of courage and the ‘fight’ they have on the field while playing. Every detail on the Wolves kit ( https://www.soccerlord.se/product-category/premier-league/wolverhampton-wanderers/ ) is well thought out and placed so everybody feels the same energy as the players when they have a match. The kit wants to send a message of unity and resilience, inspiring both the players and the supporters.
On the official Wolves ( https://www.wolves.co.uk/club/history/history/ ) site you can find the reason why the main colours of Wolves kit are black and yellow/gold ‘The club's famous colours, black and gold, are unique in the English League. They originate from the motto of the city, 'Out of Darkness Cometh Light'. Black represents darkness and gold represents light - "After darkness (black) always comes light (gold)." The colours were changed from old gold to gold in 1954 as the club wanted a brighter shirt colour when playing under Molineux's famous floodlights.’
The History of the Logo
The Wolves’ logo has been through so much change over the years and a lot of supporters didn’t quite get the sudden change from a complicated design to a minimalist, simple one. But here is how the logo changed over the years.
The First Logo - 1921
The first logo of the Wolves was a traditional emblem that included a lot of decorative embellishments, a shield and a cross. On top of these elements, it was a helmet of a knight with some yellow and red feathers and also a pair of keys that were crossed and a lit torch. Inside the shield, on every corner, it has another four elements: a book, a smaller shield, a lock and a column. The last element in this complex design was the inscription ‘Out of Darkness Cometh Light’ that was placed on a banner below. As you can see this logo has a lot of details especially compared to the actual logo.
1970
The Wolves updated their logo almost fifty years later and changed it completely. This time they chose to keep the initials of the club WW (Wolverhampton Wanderers) and place them one on top of the other in diagonal. They added a wolf as well above the initials. This was the first time they associated themselves with a wolf and they kept going with the design.
1974
If the first age gap between the changes of the logo, this time was only a four year gap. This time they decided to give up the initials of the club and have three wolves instead, so they added two more wolves in the same position as the first one. The colour of this logo, as the previous one, was all black to keep a simple design.
1979
If they kept the first logo for more than forty years, from 1970 to 1980 they changed it three times, so in 1979 a new logo appeared. This design was much more modern because they only kept the head of a wolf designed in a geometric way with sharp edges. The only detail on this logo was the eyes of the wolf, two white triangles inside of the blocky outline wolf.
The club’s name was still a part of this logo as the word ‘wolves’ was placed under the head of the wolf. The club’s name was written in capital letters as well.
1988
No changes for almost ten years, but in 1988 they decided to improve the previous variant of the logo by adding a white and yellow shield as a background for the wolf’s head. They removed the ‘Wolves’ from beneath the wolf’s head and placed it on top of it with a banner. This time they used the full official name. The year the club was founded was also added at the shield’s base.
1993
From 1993 to 1996 the club decided to go back to their roots and use the original logo, the one from 1921. This didn’t last long before they chose a modern logo again.
1996
The logo created in 1996 returned to the idea of the wolf’s head designed in a geometric way with sharp edges but this time they added the name of the team on both sides of the head in a black border. They also put the abbreviation for Football Club (FC) written in a 3D-style font.
2002
And finally, the last design that everybody knows nowadays. They kept the head of the wolf and placed it on a yellow hexagon that had a white border under thick black lines. This logo has no names, no initials, no abbreviations but it is still iconic. Who’s taking the credit for the logo? Well, when the geometric wolf head first appeared in 1979 it was Ian Jackson’s talent as a graphic designer, but the improved version from 2002 is Jonathan Russel’s creation.
Conclusion
Therefore, the logo of the Wolves kit went through a lot of changes over the years, from complex designs to minimalist and simple ones. The supporters were a little confused with the last three changes but they love it now so that is all that matters.