Save The Ideal Media Release Template For Your Project or Event
The perfect media release template for your next product, event or other important announcement is here!
Here's the perfect media release template for your next product, event, or other important announcement.
The perfect media release template for your next product, event or other important announcement.
The Media Release Template is a great starting point for your media release template. It's not the be-all and end-all of writing templates, but it can be customized to fit many different situations. With this in mind we'll walk through how to customize it so that it meets your needs:
There are 3 main types of press releases that are generally used for the following scenarios:
There are 3 main types of sample press release template that are generally used for the following scenarios:
- A new product, service or event (a press release announcing a new product launch, for example).
- Industry-specific news (for example, an announcement about a major industry event).
- Good news about your company and its products/services (for example, an article on how your company is helping people recover from illness).
When you have a new product/service/event to announce.
When you have a new product/service/event to announce.
The Perfect Media Release Template for Your Event or Product:
- What is the product/service/event?
- Who will benefit from it? (Who is this for?)
- Why is it important? Why now, and why us? How does this help them achieve their goals? What are some examples of how we've helped our customers in the past, and what do they think about us now that we've been acquired by another company! / How does it fit into the bigger picture of what we're trying to accomplish here at [name] Corp., which includes our efforts around [insert topic].
Industry-specific news, such as a new hire, award, Q3 financial results (for publicly traded companies), etc.
You should also include industry-specific news. If a company is announcing a new hire, award or quarterly financial results, it's important to include this in your media release template.
Example: "Company X has just been awarded the prestigious 'Business of the Year' award from our local chamber of commerce."
Good news about your company. This could be a new partnership or something else positive about your brand that doesn't necessarily fit into one of the above categories.
Good news about your company. This could be a new partnership or something else positive about your brand that doesn't necessarily fit into one of the above categories.
For example, if you have just hired an employee who was previously unemployed and has been working with you for six months, this would be a great time to include that information in the press release example for event and let people know what's going on at your company!
A good press release contains the following information in this order:
A good media release example contains the following information in this order:
- Your logo and contact information at the top of your page.
- Headline and subhead.
- Dateline containing city/state of origin and date of release (if applicable).
- First paragraph should answer these questions: Who? What? Why? Where? When? How?
Your logo and contact information at the top of your page (in perpetuity)
You should always have your logo and contact information at the top of your page. This is so that people can easily find you, and it makes for a great user experience.
Your logo should be printed in perpetuity on every media release page, as well as any emails sent out from you or from your company. It's important that this information is accessible to everyone who needs it—especially potential clients!
Headline and subhead (no larger than 18 points)
The headline and subhead (also called a supporting statement) should be no larger than 18 points. This is the maximum length you can use in your media release template, but it's best to keep them shorter still.
The headline should be short and catchy, while the subhead—which will only appear once on each page of this document—should be one line long: "Attention: Hyatt Regency Hotel." You'll also want to use bold text for both headlines and subheads so that they stand out against anything else on your page. The reason we recommend using bold in these places is because it makes them easier for people scanning through hundreds or thousands of pages of content online like search engines do when searching for relevant keywords related to your product or service offering."
Dateline containing city/state of origin and date of release (no smaller than 10 points). Example: "NEW YORK--(BUSINESS WIRE)--September 6, 2016"
Dateline containing city/state of origin and date of release (no smaller than 10 points). Example: "NEW YORK--(BUSINESS WIRE)--September 6, 2016"
Include your main headline in the body copy. This can be anything from one sentence to several paragraphs. It should be short and succinct but also cover all important information about your event or product. A good example would be: "The City of New York is pleased to announce that they will host a new exhibit at the Museum of Natural History."
The first paragraph should answer these questions (and should be no more than 2-3 sentences): Who? What? Why? Where? When? How? Example: "Company X is excited to announce their latest product, which was designed specifically for users who have been asking for more flexibility in their user experience." Section breaks can be used to separate content from boilerplate text if you'd like to keep them separate but it's not necessary.
You can use the first paragraph to answer these questions:
- Who? The company.
- What? The product or service.
- Why is it important? It's a new way for users to interact with their favorite website, app or service (or whatever you're promoting).
- When was it released and where can people find out more information about it? Here are some examples of great media releases that answer these questions: "Company X is excited to announce their latest product, which was designed specifically for users who have been asking for more flexibility in their user experience."
Conclusion
Here's the perfect media release template for your next product, event, or other important announcement.
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