The global impact of COVID-19 pandemic doesn’t seem to recede as it continues to spread. These are precarious times for countries, communities, and businesses all along, as they are bearing the brunt of this pandemic. As much worrisome the current scenario is, it is important to stay safe and maintain social distancing to contain the spread. In the wake of this pandemic, digital marketing could pave the way for businesses to keep their operations up and running.
Let us explore some effective digital marketing strategies that businesses can use to adapt to the effect of COVID-19.
Digital Marketing Strategies To Overcome The Effects of COVID-19
As the global economy has nosedived, everyone is trying to cope up with the downfall including businesses that have been in the services for years. Despite the tough times, the digital medium can prove to be a silver-lining for brands and firms provided they stay focused.
Digital marketing ensures businesses can keep their search engine marketing game strong to keep creating revenue. Even in the time of such slowdown, maintaining SEO is a key thing for businesses to make their presence known on the web. Here’s how they can do it:
Keeping Google My Business Up-to-date
Irrespective of the situation, it is imperative for businesses to update their Google My Business listing. Google says, “Based on data from governments and other authoritative sources, Google Search and Maps will now display if a place, like a school or local business, is temporarily closed. In the coming days, we’ll make it possible for businesses to easily mark themselves as “temporarily closed” using Google My Business.”
Google has released an official statement on how to update Google My Business listing in a bid to provide the customers with more accurate information. Essentially, for businesses with most “nearby” or “near me” searches, it is required to update the listing.
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