(1) SEO Manager
As an SEO manager, you will look after the company overall SEO strategy from scratch to End. Your main motive is to improve the company ranking in search engines, most importantly Google. Your responsibilities will vary as situation but you will have these:
Web marketing
Web analytics
Content strategy planning
Developing a social media strategy
Organizing campaigns to improve search listings results
Developing a keyword strategy
Qualifications
Atleast a bachelor degree is needed, and generally a minimum of two years of SEO experience.
(2) PPC Manager
As a PPC marketing manager, your job will be to analyze and look after pay-per-click campaigns. You will hold responsible for creating client campaigns in Google Ads and on Facebook, and Instagram. You will particularly handle:
Audience targeting and keyword selection
Writing copy
Running A/B testing
Data analysis
Increasing traffic and reducing ad spend through optimization
Qualifications
At least a bachelor degree in Marketing, Digital Marketing, or relevant field, and a certification in Google Ads.
(3) Blogger
As a blogger, your primary motive is to write, edit, and publish content/articles to a website or blog. Your goal is to drive traffic to the website or blog by writing content/articles that is genuine to and educational for the reader/viewer. Your specific duties/job will include:
Promoting products from affiliates
Writing & researching articles
Providing helpful tricks and tips to readers
Pitching ideas
Keeping up to date on social media trends that are relevant to the business
Maintaining the brand image and tone in all posts
Promoting the brand through social media
Working with the SEO team to implement keywords
Qualifications
For any in-house blogging positions with bigger companies, you may require a bachelor's in English, Journalism, or Communications. However, digital marketing is a freelancer game, and anyone with a knack for putting words together well and synthesizing information can become quite successful.
For more details about Digital Marketing Training center in Delhi, Best SMO Training institute in Laxmi Nagar, PPC Course in Delhi