1.Improve User-experience of your website
A high bounce rate results from poor usability and inappropriate user experience; web developers usually ignore this matter and are not aware of the importance. But digital marketers make you understand what the importance of user experience is. It is difficult to cancel out user experience issues because they are dramatically changing from website to website.
Top user-testing tools to analyze the user experience of your website are crazy eggs, scroll maps, Confetti maps, Google analytics, Click Flow.
2. Make your post easy to read
Formatting content for your website is a crucial step to drive organic traffic to your site. Your organic ranking depends on the website content, and your content should be relevant and well-structured; if you optimized your content according to SEO best practice, your webpage would come on top of the search engine rank page. You can integrate the Yoast-SEO plugin to measure your SEO optimization. Optimize your content with a readability score.
✓ Write quality content, it should be valuable, informative, and easy to understand
✓ Use active voice instead of passive voice,
✓ Content must be compelling, grammatical, and spelling error-free.
✓ Paragraph should be short with only 3-4 sentences. Even you can add one sentence paragraph if it requires
✓ You can follow mixed sentence length; the long sentence is hard to read on the laptop or mobile screen. But you can use a mix of a long and short sentences. This kind of amalgamation provides you the optimum readability.
3. Use long-tail keyword
Long term keyword plays a crucial role in voice search because long-tail keywords contain multiple words. To get a high ranking on the Search engine result page, you have to create content in various formats using long-tail keywords. The content format includes text, video, infographics, podcast, SlideShare.
✓ Find out semantically related keywords ü, Write the long form of blog post and place semantically related keywords inappropriate content. You have to do some competitive research with the target audience
✓ Optimize your content with readability, write appropriate headlines and subhead lines to grab the readers' attention.
4. Increase speed loading time
Google proves that site speed is a considerable SEO technique to drive organic traffic. Research studies show that google used to measure time to the first byte when it considers the page speed. So slow page speed means the google search engine can crawl a smaller number of pages with the help of the allocated crawl budget.
Some effective way to increase your page loading speed:
✓ Enable compression
✓ Reduce redirects
✓ Minify JavaScript, HTML, CSS
✓ Eliminate render-blocking JavaScript
✓ Improve server response time
✓ Leverage browser caching
✓ Optimize images
✓ Use a content distribution network
5. Optimize your voice search
According to a Google report, 25% us adult kids have a smart speaker. They prefer to use voice search instead of text search; 72% of people own voice-activated speakers in their daily life.
It means the approach of searching information has been changed online. it basically happens over the past two to three years. Now people significantly use voice search instead of text-search in their smartphones, tablet, or voice assistants like Amazon Echo or Google Home to find out a particular thing. Google voice research is the standard option on Android devices. iPhone users trust on personal assistant Siri to search for information. Microsoft's assistant Cortana assists users in navigating their smartphones, Xboxes, PCs, and other devices. Hitwise says that around 60% of the searches used to come from a mobile device. Many people search through voice search features to find local pathology labs, healthcare centres, restaurants, weather podcasts, and order products. However, we have to understand the impact of voice search in SEO.
Digital marketing company India optimizes your website by putting scannable content, claiming Google My Business listing, maintain an official user guide, implement long-tail keyword to SEO optimize your website, by adding frequently asked questions pages,