The COVID-19 pandemic has sent the world in a tizzy like no other event in modern human history. World leaders, actors, politicians, sporting celebrities, and C-suite executives across continents are among those infected by the virus. It has put livelihoods at stake and dented business revenues with the severity of a war-like situation. The outlook is so grim that Thomas Schaefer, a German State finance minister reportedly committed suicide. He was seemingly worried about the economic fallout of the COVID-19 outbreak on the German population. The lockdown imposed by governments worldwide has cascaded on to industry events big and small.
Surviving the Long Haul by Going Digital
With a COVID-19 vaccine at least a year away, it could be months before traveling restrictions are completely relaxed. Restrictions apart, businesses will have to deal with significant apprehensions in conducting face-to-face interactions, especially in a cross-border setting. Thankfully, the digital medium provides several avenues to engage customers and business partners. Content takes center stage on the internet with high-quality content separating men from the boys.
Reviewing Your Digital Efforts
Business leaders should use the vacuum created by the lockdown to review their digital marketing activities. An SEO audit can reveal the gaps in the performance of your company website to improve traffic and visitor engagement. It will provide inputs for you to refresh the website’s content with a layout that best represents it. Also, you should focus on the following activities -
Social Media Optimization (SMO)
Measure the effectiveness of SMO activities by evaluating audience engagement statistics. If they are not impressive, you may discover that the content you have been generating is either obsolete or irrelevant
Email Marketing
Now is an ideal time to match email open rates with industry standards to focus on the kind of content that has been working for you. You will find that running targeted drip campaigns will serve you well in nurturing leads
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