“Consumers today want to get more out of the products they buy. We expanded our toning offering to include both running and training silhouettes. We also addressed style preferences with Birkenstock more fitness-inspired uppers for the athletic consumer and more fusion styles for the consumer who prefers fashion influences in her toning shoes. The toning http://www.fitflopsclearancesalesandals.com market has evolved in the last 12 months: Silhouettes are varied and more colorful than ever. In 2011, you’ll have traditional athletic styles, but Mbt Shoes Outlet also a broader range of silhouettes, including sandals, Mary Janes looks, boots, etc. We also know that lightweight is a key story in athletic Mbt footwear and will flow into the toning category.”
“All-occasion, trend-friendly sandals, sneakers and slides that firm thighs [are trends for spring]. The consumer has Cheap Birkenstocks also moved on from shoes that look good for you and instead [wants] shoes that fuse fashion and function. We have also expanded our Fitflop Sale offering for men with ergonomically designed two-bar slides and sneakers that have the same muscle-loading midsole [as our Birkenstock Shoes other FitFlops].”“The main trend [for spring] will be technical rocker-sole shoes and sandals that are high-performance, high-quality, stable and safe — also footwear that strengthens, tones and aligns the body, and properly guides the foot strike. Another trend will be lightweight rocker-sole shoes and sandals Birkenstock Sandals that are functional and at the same time more palatable in style and design for the mainstream healthy lifestyle.” — Terry Stillman, president & Birkenstock Outlet VP of marketing
When Karl Müller launched MBT in 1998, he shook up the footwear industry.His radical approach to design started today’s wellness movement Fitflops Shoes For Women by promoting such benefits as stress reduction on joints and improved circulation.“Before I started this, people thought a shoe must be stable and support Mbt Shoes the foot,” said Müller about his rocker-bottom concept. “People were thinking I was crazy. It was totally the opposite of what they [believed].”Müller quickly Fitflops Clearance won over both consumers and the industry, sparking a wave of lookalikes and creating a footwear phenomenon that reached from the mass market to Birkenstock Clearance the high end. “Without doing any advertising, the demand was increasing,” said Müller. “I knew this would spread around the world and become a Mbt Sandals new category.”In 2006, he sold MBT to Austrian investors, who established Masai U.S. Corp. in Portsmouth, N.H. Müller then plunged into his next project: Fitflop developing the technology behind Joya, a line of footwear designed with a soft heel strike, which aims to naturally propel the foot forward. The Fitflops On Sale brand was launched in 2008 by Müller’s son, Karl Müller Jr., and Claudio Binder.Retailing from $195 to $260, the Swiss brand makes its U.S. Birkenstock Sale retail debut next month, distributed through Novascarpa Group of Boise, Idaho.Here, Müller talks to Footwear News about his role as the father of wellness Fitflop Sandals footwear and the future of the category.
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